Apple on Monday laid out the details of its news subscription service, Apple News Plus, at an event Monday. It91裸聊视频檚 also expected to launch a video service that could compete with Netflix, Amazon and cable TV itself.
The news service costs $10 a month and includes roughly 300 magazines and a handful of major newspapers, including The Wall Street Journal and the Los Angeles Times. Missing from the announcement were other major newspaper publishers, who have reportedly been wary of Apple91裸聊视频檚 terms.
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The company also said it is launching a credit card called Apple Card.
Apple is making the announcements at its Cupertino, California, headquarters during an event likely to be studded with Hollywood celebrities. The iPhone has long been Apple91裸聊视频檚 marquee product and main money maker, but sales are starting to decline. The company is pushing digital subscriptions as it searches for new growth.
Apple is making the announcements at its Cupertino, California, headquarters during an event likely to be studded with Hollywood celebrities.
The video service is a long-awaited attempt from the iPhone maker, several years after Netflix turned 91裸聊视频渂inge watching91裸聊视频� into a worldwide phenomenon.
The new video service is expected to have original TV shows and movies that reportedly cost Apple more than $1 billion 91裸聊视频� far less than Netflix and HBO spend every year.
Making must-have TV shows and movies that are watchable on any device has propelled Netflix into a force in both Silicon Valley and Hollywood.
But Apple remained focused on making on gadgets: iPhones, iPads, computers and its Apple TV streaming box for TVs. Apple co-founder Steve Jobs began toying with the idea of building a powerful TV business, but he couldn91裸聊视频檛 pull it off before his death in 2011. It has taken his successor, CEO Tim Cook, nearly eight years to draw up the script that the company will now try to execute.
91裸聊视频淎pple is very late to this game,91裸聊视频� eMarketer analyst Paul Verna said. 91裸聊视频淣etflix has become the gold standard in how to create and distribute content, using all the data they have about their viewers.91裸聊视频�
Netflix91裸聊视频檚 prowess has attracted 139 million subscribers worldwide. But Apple will have several other deep-pocketed competitors fighting for consumers91裸聊视频� dollars. Amazon has also become a formidable force in video streaming. Walt Disney Co. is launching its own service this year, armed with an imposing library that became more formidable with its purchase of 21st Century Fox91裸聊视频檚 films and TV series. AT&T is debuting another streaming service built around HBO.
Apple has plenty of money to spend, though, with about $245 billion in cash and marketable securities. It must prove itself attractive to Hollywood even without a track record for supporting high-quality programming and then ensuring it gets widely seen.
As part of its efforts to make quick connections, Apple hired two longtime Sony television executives, Jamie Erlicht and Zack Van Amburg, in 2017. They have reportedly signed up stars such as Oprah Winfrey, Steven Spielberg and Jennifer Aniston.
Michael Liedtke And Tali Arbel, The Associated Press
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