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91ƵBest Before91Ƶ labels scrutinized as food waste concerns grow

91ƵThese dates don91Ƶt actually mean that they91Ƶre not edible or they91Ƶre not still nutritious or tasty91Ƶ

As awareness grows around the world about , one culprit in particular is drawing scrutiny: 91Ƶbest before91Ƶ labels.

Manufacturers have used the labels for decades to estimate peak freshness. Unlike 91Ƶuse by91Ƶ labels, which are found on perishable foods like meat and dairy, 91Ƶbest before91Ƶ labels have nothing to do with safety and may encourage consumers to throw away food that91Ƶs perfectly fine to eat.

91ƵThey read these dates and then they assume that it91Ƶs bad, they can91Ƶt eat it and they toss it, when these dates don91Ƶt actually mean that they91Ƶre not edible or they91Ƶre not still nutritious or tasty,91Ƶ said Patty Apple, a manager at Food Shift, an Alameda, California, nonprofit that collects and uses expired or imperfect foods.

To tackle the problem, major U.K. chains like Waitrose, Sainsbury91Ƶs and Marks & Spencer recently removed 91Ƶbest before91Ƶ labels from prepackaged fruit and vegetables. The European Union is expected to announce a revamp to its labeling laws by the end of this year; it91Ƶs considering abolishing 91Ƶbest before91Ƶ labels altogether.

In the U.S., there91Ƶs no similar push to scrap . But there is growing momentum to standardize the language on date labels to help educate buyers about , including a push from big grocers and food companies and bipartisan legislation in Congress.

91ƵI do think that the level of support for this has grown tremendously,91Ƶ said Dana Gunders, executive director of ReFED, a New York-based nonprofit that studies food waste.

The United Nations estimates that 17% of global food production is wasted each year; most of that comes from households. In the U.S., as much as 35% of food available goes uneaten, ReFED says. That adds up to a lot of wasted energy 91Ƶ including the water, land and labor that goes into the food production 91Ƶ and higher greenhouse gas emissions when unwanted food goes into landfills.

There are many reasons food gets wasted, from large portion sizes to customers91Ƶ rejection of imperfect produce. But ReFED estimates that 7% of U.S. food waste 91Ƶ or 4 million tons annually 91Ƶ is due to consumer confusion over 91Ƶbest before91Ƶ labels.

Date labels were widely adopted by manufacturers in the 1970s to answer consumers91Ƶ concerns about product freshness. There are no federal rules governing them, and manufacturers are allowed to determine when they believe their products will taste best. Only infant formula is required to have a 91Ƶuse by91Ƶ date in the U.S.

Since 2019, the Food and Drug Administration 91Ƶ which regulates around 80% of U.S. food 91Ƶ has recommended that manufacturers use the labels 91Ƶbest if used by91Ƶ for freshness and 91Ƶuse by91Ƶ for perishable goods, based on surveys showing that consumers understand those phrases.

But the effort is voluntary, and the language on labels continues to vary widely, from 91Ƶsell by91Ƶ to 91Ƶenjoy by91Ƶ to 91Ƶfreshest before.91Ƶ A survey released in June by researchers at the University of Maryland found at least 50 different date labels used on U.S. grocery shelves and widespread confusion among customers.

91ƵMost people believe that if it says 91Ƶsell by,91Ƶ 91Ƶbest by91Ƶ or 91Ƶexpiration,91Ƶ you can91Ƶt eat any of them. That91Ƶs not actually accurate,91Ƶ said Richard Lipsit, who owns a Grocery Outlet store in Pleasanton, California, that specializes in discounted food.

Lipsit said milk can be safely consumed up to a week after its 91Ƶuse by91Ƶ date. Gunders said canned goods and many other packaged foods can be safely eaten for years after their 91Ƶbest before91Ƶ date. The FDA suggests consumers look for changes in color, consistency or texture to determine if foods are all right to eat.

91ƵOur bodies are very well equipped to recognize the signs of decay, when food is past its edible point,91Ƶ Gunders said. 91ƵWe91Ƶve lost trust in those senses and we91Ƶve replaced it with trust in these dates.91Ƶ

Some U.K. grocery chains are actively encouraging customers to use their senses. Morrisons removed 91Ƶuse by91Ƶ dates from most store-brand milk in January and replaced them with a 91Ƶbest before91Ƶ label. Co-op, another grocery chain, did the same to its store-brand yogurts.

It91Ƶs a change some shoppers support. Ellie Spanswick, a social media marketer in Falmouth, England, buys produce, eggs and other groceries at farm stands and local shops when she can. The food has no labels, she said, but it91Ƶs easy to see that it91Ƶs fresh.

91ƵThe last thing we need to be doing is wasting more food and money because it has a label on it telling us it91Ƶs past being good for eating,91Ƶ Spanswick said.

But not everyone agrees. Ana Wetrov of London, who runs a home renovation business with her husband, worries that without labels, staff might not know which items should be removed from shelves. She recently bought a pineapple and only realized after she cut into it that it was rotting in the middle.

91ƵWe have had dates on those packages for the last 20 years or so. Why fix it when it91Ƶs not broken?91Ƶ Wetrov said.

Some U.S. chains 91Ƶ including Walmart 91Ƶ have shifted their store brands to standardized 91Ƶbest if used by91Ƶ and 91Ƶuse by91Ƶ labels. The Consumer Brands Association 91Ƶ which represents big food companies like General Mills and Dole 91Ƶ also encourages members to use those labels.

91ƵUniformity makes it much more simple for our companies to manufacture products and keep the prices lower,91Ƶ said Katie Denis, the association91Ƶs vice president of communications.

In the absence of federal policy, states have stepped in with their own laws, frustrating food companies and grocers. Florida and Nevada, for example, require 91Ƶsell by91Ƶ dates on shellfish and dairy, and Arizona requires 91Ƶbest by91Ƶ or 91Ƶuse by91Ƶ dates on eggs, according to Emily Broad Lieb, director of the Food Law and Policy Clinic at Harvard Law School.

The confusion has led some companies, like Unilever, to support legislation currently in Congress that would standardize U.S. date labels and ensure that food could be donated to rescue organizations even after its quality date. At least 20 states currently prohibit the sale or donation of food after the date listed on the label because of liability fears, Lieb said.

Clearer labeling and donation rules could help nonprofits like Food Shift, which trains chefs using rescued food. It even makes dog treats from overripe bananas, recovered chicken fat and spent grain from a brewer, Apple said.

91ƵWe definitely need to be focusing more on doing these small actions like addressing expiration date labels, because even though it91Ƶs such a tiny part of this whole food waste issue, it can be very impactful,91Ƶ Apple said.

91ƵDee-ann Durbin, The Associated Press

30615413_web1_20221005001016-633d05a1a98909e646263f07jpeg
Best when used by91Ƶ information is seen on a package of crackers, Saturday, Aug. 20, 2022, in Boston. As awareness grows around the world about the problem of food waste, one culprit in particular is drawing scrutiny: 91Ƶbest before91Ƶ labels. Manufacturers have used the labels for decades to estimate peak freshness. Unlike 91Ƶuse by91Ƶ labels, which are found on perishable foods like meat and dairy, 91Ƶbest before91Ƶ labels have nothing to do with safety and may encourage consumers to throw away food that91Ƶs perfectly fine to eat.(AP Photo/Michael Dwyer)




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