Google and Facebook continue to be the juggernauts that dominate how Canadians use the Internet but a new 91裸聊视频渘on-duopoly91裸聊视频� trend may be emerging, suggests a report by the measurement firm comScore.
When looking at how Canadians used the internet throughout 2017, growth in time spent with the Top 100 most popular online properties excluding Facebook and Google sites was consistently strong.
91裸聊视频淲hat we91裸聊视频檙e starting to see in Canada is folks outside out those two are showing some increases 91裸聊视频� there91裸聊视频檚 a growth outside of the duopoly,91裸聊视频� said Bryan Segal, comScore91裸聊视频檚 vice-president of sales, in advance of Thursday91裸聊视频檚 release of the Global Digital Future in Focus report.
91裸聊视频淭ime on the internet is not decreasing, it91裸聊视频檚 just you see there91裸聊视频檚 other channels (growing) and time is being proportioned (there). There91裸聊视频檚 definitely a shift.91裸聊视频�
Earlier this year, Facebook reported that it saw its numbers of daily active users in the U.S. and Canada decline for the first time ever.
Meanwhile, the growing social media platform Snapchat was highlighted in the comScore report for its growth.
While Snapchat has not yet cracked the Top 5 apps used by the most Canadians 91裸聊视频� those are Facebook, FB Messenger, YouTube, Google Search and Google Maps 91裸聊视频� it is No. 5 in the U.S. and U.K.
But among Canadian users, comScore reported that Snapchat accounted for over 10 per cent of the overall time spent on social media apps, more than Instagram and Twitter combined (although Facebook was still far and away the leader at approaching 80 per cent).
Segal said he wasn91裸聊视频檛 surprised by Snapchat91裸聊视频檚 growth and 91裸聊视频渟ignificant slice91裸聊视频� of the market, given the app91裸聊视频檚 younger base of users.
91裸聊视频淭he core population Snapchat goes after is a highly, highly digitized millennial audience that is severely app-focused 91裸聊视频� and they spend a lot of time (online),91裸聊视频� he said.
91裸聊视频淐anadians are definitely spending time on this entity and I think it91裸聊视频檚 encouraging to see additional players.91裸聊视频�
The comScore report looks at digital trends in 13 markets, including Argentina, Brazil, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Spain, the U.K. and the U.S., and found that while there91裸聊视频檚 a global shift toward 91裸聊视频渕obile-only91裸聊视频� consumers who have given up completely on using computers, Canadians were still keen users of laptops and desktops.
A little over 10 per cent of the Canadian market was mobile-only as of December 2017, which was an increase of 4.8 percentage points over the course of the year. Meanwhile, mobile-only users represented about 30 to 40 per cent of the markets in Brazil, Italy, Mexico and Spain, and nearly 80 per cent in India.
The report did find that Canadians spent almost twice as much time with smartphones (nearly 4,000 minutes in December, or a little over two hours a day) versus how long they were using computers (just over 2,000 minutes, or about an hour a day). The time Canadians spent on computers was the highest of all the countries studied, which Segal admitted he found a bit surprising.
91裸聊视频淚t91裸聊视频檚 not a mobile-only world, it might be a mobile-first world, but desktops are still really, really key,91裸聊视频� he said.
When it came to online video consumption, Canada ranked third in most videos viewed per user, and second in most hours spent watching video content on computers.
Segal said when he talks to his international comScore counterparts about the Canadian market they find many of the stats linked to video streaming 91裸聊视频渜uite eye-opening.91裸聊视频�
91裸聊视频淲e91裸聊视频檒l always get asked, 91裸聊视频橦ey, was that a rounding error?91裸聊视频� And it91裸聊视频檚 like, 91裸聊视频楴o, they91裸聊视频檙e pretty serious business.91裸聊视频�91裸聊视频�
Michael Oliveira, The Canadian Press
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