Cold weather and an outdated roll-up-the-rim-to-win promotion slowed sales at Canadian Tim Hortons locations in its most recent quarter, said the CEO of the coffee chain91裸聊视频檚 parent company, prompting Restaurant Brands International Inc. to revamp the contest for next year.
Comparable store sales at Tim Hortons fell 0.6 per cent worldwide, and 0.4 per cent in Canada. The company only breaks out each chain91裸聊视频檚 home market for comparable sales figures.
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91裸聊视频淚 hate using weather as an excuse,91裸聊视频� said CEO Jose Cil, who has just served his first full quarter in the top post, during a conference call with investors Monday morning.
The company estimates severe winter weather during the quarter, which ended March 31, resulted in a drag of about one per cent on comparable sales.
The weather woes started in the back half of January and lasted until the end of February, said Alex Macedo, Tim Hortons president, in an interview following the conference call, and impacted performance across Canada.
A weak roll-up-the-rim campaign also contributed to the negative figure.
RBI started to see a decline in the program91裸聊视频檚 effectiveness last year, said Cil, and decided to expand the number of giveaways for 201991裸聊视频檚 contest. However, the added investment did not drive the engagement the company expected and dragged down comparable sales about 0.5 per cent over the quarter.
91裸聊视频淚t91裸聊视频檚 become clear to us that it needs a modern and fresh approach to engage our guests in a stronger way going forward,91裸聊视频� he said. A team is working to reboot the program for next year and that will include a seamless digital integration.
Comparable sales at the company91裸聊视频檚 two other chains were positive. Burger King comparable sales increased 2.2 per cent. Popeyes comparable sales increased 0.6 per cent.
Cil stressed the company does not believe that the negative comparable sales figure for Tim Hortons accurately reflects the underlying strength of the Canadian business and said the company expects its April comparable sales to come in at about 1.5 per cent.
Aleksandra Sagan, The Canadian Press
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