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Despite the rough ride, e-scooter companies are bullish on Canada

Industry says shared rides 91Ƶnot a lost cause91Ƶ after some rough beginnings
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The Lime-S electric scooter is pictured in Toronto on Thursday, Sept. 27, 2018. When shared e-scooter companies rolled into Canada in 2018, they hoped a few small pilots would quickly result in a country full of people zipping around on two wheels. THE CANADIAN PRESS/Giordano Ciampini

When shared e-scooter companies rolled into Canada in 2018, they hoped a few small pilots would quickly result in a country full of people zipping around on two wheels.

Since then, the companies which allow people to rent scooters through an app and park them along city streets have been banned from Montreal and Toronto and have barely made a dent in Atlantic Canada.

But recent wins in Western Canada and impending decisions in several Ontario municipalities could soon provide e-scooter companies the opportunities they need to establish themselves in the market.

91ƵThe wave is going to continue,91Ƶ said Jonathan Hopkins, director of strategic development and government relations in Canada for e-scooter company Lime.

91ƵWe91Ƶll see how big it is and how far it goes and how fast it spread, but there91Ƶs not going to be a retrenchment against this. E-scooters are here to stay in Canada.91Ƶ

Lime, which currently operates in Edmonton, Victoria and Ottawa and held a 2020 pilot in Calgary, was among the first to attempt a shared model in 2018, where consumers locate and unlock e-scooters with an app and pick up or drop off on Canadian streets.

The San Francisco company entered the market with a pilot limited to Waterloo, Ont.91Ƶs private trails and university campuses.

Users had to be at least 18 years old with a driver91Ƶs licence and were charged a $1 unlocking fee and 30 cents per minute. The pilot ended in 2019 and Lime did not seek a renewal, but Hopkins said the company wants to return whenever Waterloo allows e-scooters region-wide.

During that trial period, Lime competitors Bird, Jump, Spin and Roll were expanding in Canada and Montreal decided to give Lime and Bird a shot with a summer 2019 pilot.

A city report found e-scooters in the Montreal pilot were only parked in designated zones 20 per cent of the time and police issued 333 tickets to riders, including 324 for not wearing a helmet.

Then, there was the Lime e-scooter spotted in the Lachine Canal 91Ƶ reminiscent of viral incidents in the U.S. and Asia, where scooters were lit on fire, tossed off buildings, snapped in half and even defecated on.

Montreal banned shared e-scooters in 2020, but Bird thinks the pilot would have gone differently with a greater number of parking zones in more convenient locations and a system locking e-scooters to permitted municipal infrastructure.

91ƵThere91Ƶs a use case for scooters in Montreal and I91Ƶm optimistic that the shared e-scooter program will be back (but) differently constituted,91Ƶ saidChris Schafer, Bird Canada91Ƶs vice-president of government affairs.

Hopkins agreed.

91ƵIt91Ƶs definitely not a lost cause,91Ƶ he said. 91ƵIt91Ƶs only a matter of time. I think (e-scooters) will be back soon.91Ƶ

Raktim Mitra, an associate professor with Ryerson University91Ƶs school of urban and regional planning, doesn91Ƶt think Montreal91Ƶs experience will keep e-scooter brands with deep pockets out of the rest of the country, but he said they have their work cut out for them.

While many debuted in the U.S. by flooding the market and then seeking municipal partners, Canada91Ƶs transportation ministry has tighter controls, he said.

That means provinces have to permit e-scooter pilots and then individual municipalities must study and vote on whether to allow companies to operate there.

Provincial approval doesn91Ƶt always spur municipalities to move ahead. Toronto, for example, decided in May to opt out of a provincial pilot permitting e-scooter trials because of safety concerns.

Schafer, however, still thinks there91Ƶs 91Ƶpositive momentum,91Ƶ especially when people try e-scooters elsewhere.

91ƵThere91Ƶs always that question of when are they coming here?91Ƶ said Schafer. 91ƵI hear that in Toronto and in other cities where they may not exist yet.91Ƶ

But Mitra said Canada91Ƶs e-scooter market is a question mark. While the devices have become more popular than bikes in some U.S. cities, Canadians may use them because they91Ƶre 91Ƶa cool new thing91Ƶ or when they91Ƶre travelling, but not adopt them regularly.

91ƵWe don91Ƶt have a clear idea of what gap in the transportation landscape these e-scooters would fill,91Ƶ Mitra said.

Several provinces are on their way to determining that. Bird has permits in Kelowna, B.C., Calgary, Edmonton, Ottawa and Windsor, Ont.and Schafer saidHamilton, Brampton and Mississauga, Ont. are considering e-scooters.

Calgary, which ran a pilot between 2019 and 2020, recently decided to let e-scooters stay and Edmonton is entering its third trial season.

B.C. said earlier this year that it will soon welcome the devices to Kelowna, Vernon, West Vancouver and North Vancouver and Ottawa will launch e-scooters this summer with Bird, Lime and Neuron Mobility.

Singapore91Ƶs Neuron Mobility wasn91Ƶt dissuaded by the rough ride e-scooters experienced elsewhere because chief executive Zachary Wang thinks it91Ƶs common with emerging technology.

91ƵIt does take some time, some effort to try to make this new type of infrastructure be well integrated in the city,91Ƶ he said, after calling the Montreal ban 91Ƶunfortunate.91Ƶ

He hopes Neuron will avoid quibbles because its e-scooters come with helmets, a button to call emergency services and topple detection capabilities that alert the company if they fall over.

Mitra will be watching how the pilot and others go, hoping they give him clues about the future.

91ƵThere91Ƶs a lot of demand and I can see there91Ƶs a lot of potential for it to become an important transportation option,91Ƶ he said.

91ƵBut at the same time, it91Ƶs hard to really understand if it91Ƶs here to stay or just a fad that will slowly disappear from the market in the next five to 10 years.91Ƶ

91Ƶ Tara Deschamps, The Canadian Press





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