Small business and non-profit organizations around British Columbia are struggling to get noticed in an extremely competitive market.
But the battle can soon be over thanks to a one-day Marketing Bootcamp offered in Kelowna on Feb. 29 and Kamloops on March 1.
91裸聊视频淢arketing is often an afterthought for small businesses, but it shouldn91裸聊视频檛 be,91裸聊视频� said George Affleck, the president and CEO of Curve Communications, a Vancouver-based marketing agency.
91裸聊视频淲ithout the proper strategy, companies can91裸聊视频檛 stand out from the competition.91裸聊视频�
Affleck and a team of experts are behind these one-day intensive marketing classes, which will teach participants how to jumpstart their marketing campaigns and build their brands.
Affleck is a former journalist and Curve91裸聊视频檚 founder and CEO. He91裸聊视频檚 also the author of Buzz: How to Grow Your Small Business Using Grassroots Marketing. With more than 15 years in the industry, Affleck has developed a fail-safe grassroots marketing model that can help launch or create awareness about any business.
Amanda Bates, Curve91裸聊视频檚 vice-president, brings more than 20 years of experience in journalism, producing and television to the workshops. She is an expert crafter of pitches and knows what it takes to get journalists to cover stories.
Stephen Johnson is a master of Google search algorithms, pay-per-click campaigns and search engine optimization (SEO). He works behind the scenes to make marketing efforts stand out from the competition.
Buzz, Affleck91裸聊视频檚 book, was released at the end of 2015 and covers tools and tips business owners need to launch and grow their companies.
In it, Affleck describes his Buzz Formula91裸聊视频攁 marketing method he has honed over the years. It91裸聊视频檚 a formula he will share with participants in the Kelowna and Kamloops workshops.
91裸聊视频淯nlike other courses, these marketing bootcamps won91裸聊视频檛 take a generic, catchall approach,91裸聊视频� Affleck said.
91裸聊视频淏efore participants even set foot in the training room, we will evaluate their existing online presences91裸聊视频攆rom websites to social media.91裸聊视频�
For companies and organizations without websites, the Curve team will explain why having an online presence is a necessary component to an effective marketing campaign.
Business owners will learn how to manage their SEO, Google AdWords and Facebook advertising.
91裸聊视频淚91裸聊视频檒l take participants on a tour of search engines and reveal how companies can profit from them,91裸聊视频� Johnson said.
Participants will discover how to create ads for print, radio, television and online formats, write compelling content and harness the power of email marketing while adhering to Canadian anti-spam laws.
Curve has years of experience in media buying and will show workshop participants how to negotiate ad placement, create promotional campaigns, foster community relations, place corporate donations and develop strategic pitches for journalists.
91裸聊视频淚 received countless pitches as a producer, but many of them lacked research and newsworthiness,91裸聊视频� Bates said. 91裸聊视频淛ournalists are busy and don91裸聊视频檛 have time to figure out what you91裸聊视频檙e trying to say. We know how to get their attention.91裸聊视频�
Not only will bootcampers get all the advice they need to help their companies and organizations stand out from the competition, they will receive a free copy of Buzz and an hour-long complimentary one-on-one session with Affleck, Bates or Johnson.
91裸聊视频 is also partnering with Curve Communications and will offer ad bundle discounts to all those who register for the marketing bootcamp.
91裸聊视频淲e91裸聊视频檙e happy to support a training program that helps businesses in Kelowna and Kamloops flourish,91裸聊视频� said Karen Hill, 91裸聊视频 publisher.
To register, contact Kerry Slater via email at kerry@bccommunitynews.com.
