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Master bakers leave big city success to find inspiration in the Shuswap

Markus and Ursula Jaeger embrace community of Salmon Arm and opportunities it provides
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Markus and Ursula Jaeger of Inspired Breads stand with what91裸聊视频檚 left of their home-baked goods after a busy morning at their booth in the Downtown Salmon Arm Farmers Market on Saturday, July 6. (Lachlan Labere/Salmon Arm Observer)

Life in Salmon Arm has become a source of inspiration for Markus and Ursula Jaeger, the artisan bakers behind Inspired Breads.

On Saturday mornings, the couple can be found working side by side in their booth at the Downtown Salmon Arm Farmer91裸聊视频檚 Market, busy selling their home-baked goods 91裸聊视频 hearty loafs of ancient grain breads, pretzels, baguettes, cookies and more.

91裸聊视频淚t feels like the people love what they91裸聊视频檙e seeing or what they got the week before so we have a lot of returning customers at the moment,91裸聊视频 said a delighted Markus. 91裸聊视频淎nd a lot of people bringing two or three other people to the booth and saying, 91裸聊视频楾hat91裸聊视频檚 the bread we got last weekend.91裸聊视频 And you see that word of mouth happening right away and it91裸聊视频檚 just a wonderful thing to witness.91裸聊视频

Markus loves being able to interact directly with customers while sharing time with Ursula and their four children. It91裸聊视频檚 part of a radical lifestyle change the Jaegers recently undertook after selling their successful Lower Mainland bakery of 13 years, The Artisan Bake Shoppe.

91裸聊视频淲e love to work together and you know, with the growing bakery back in Vancouver, we were more parted because I took care of the night and my wife took care of the day91裸聊视频,91裸聊视频 explained Markus. 91裸聊视频淲e love to work together. And being in that position right now again, where we stand by by side, even selling the bread together, it91裸聊视频檚 amazing for me.91裸聊视频

Markus discovered his passion for baking while pursuing a different career path in Germany. He was studying computer science and economics in university when he took a job at a bakery. After a couple of weeks of watching how bread is made, Markus realized he91裸聊视频檇 found his calling. The news came as a surprise to his parents and friends.

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91裸聊视频淚t was a shock,91裸聊视频 laughs Markus. 91裸聊视频淚n Germany, baking is a very low thing to start. If you start in an apprenticeship as a baker, a lot of people really ask, 91裸聊视频榦h, you couldn91裸聊视频檛 find anything else?91裸聊视频 I don91裸聊视频檛 think the same. I really think it91裸聊视频檚 a wonderful profession91裸聊视频

91裸聊视频淭hat91裸聊视频檚 a difference from Canada. When you come with a trade, like being a butcher or a baker, the mindset is completely different because they somehow like that you91裸聊视频檙e going back to the roots of something, or that you have a really good education in a specialty field.91裸聊视频

Markus met Ursula in Germany when the two were pursuing their masters degrees in baking. She had already established a reputation as a baker, and the two found they shared the same passion for, and philosophies around baking.

91裸聊视频淲e both had the same mindset, that we wanted to go back to the roots of baking, and that91裸聊视频檚 what we91裸聊视频檙e doing,91裸聊视频 said Markus.

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In 2003, the Jaegers moved to Canada and, in 2004, they were given an opportunity to take ownership of the Artisan Bake Shoppe. Their traditional approach to bread making became a recipe for success, and supermarkets began asking to carry their product. Though the Jaegers were doing what they loved, the stress of maintaining a growing business began taking its toll and, when Ursula developed myositis, an inflammation of the muscles, they made the decision to sell.

The Jaegers discovered the Shuswap during a trip to the Kootenays, immediately falling in love with the geography. After selling the bakery, the family moved to Salmon Arm.

91裸聊视频淭aking care of the whole thing was too much and we are so glad that the whole situation with my wife has changed,91裸聊视频 said Markus, explaining how the transition has been. 91裸聊视频淪he91裸聊视频檚 healthy here, she doesn91裸聊视频檛 have any signs of what she had before and just by taking the stress off and working side-by-side again, for us it91裸聊视频檚 a second chance in life.91裸聊视频

Markus and Inspired Breads was one of the competitors in this year91裸聊视频檚 Launch-a-Preneur competition, and he will be taking part in this year91裸聊视频檚 Dancing with the Shuswap Stars.

91裸聊视频淭he whole year feels like being connected with the community and it really feels great being a part of Salmon Arm now. It91裸聊视频檚 amazing,91裸聊视频 said Markus.



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17678981_web1_copy_190717-SAA-Inspired-breads
Markus and Ursula Jaeger of Inspired Breads stand with what91裸聊视频檚 left of their home-baked goods after a busy morning at their booth in the Downtown Salmon Arm Farmers Market on Saturday, July 6. (Lachlan Labere/Salmon Arm Observer)


Lachlan Labere

About the Author: Lachlan Labere

Editor, Salmon Arm Observer
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