Move over, Yellow, Red and Green: Maya Rudolph is replacing the iconic M&M91裸聊视频檚 91裸聊视频渟pokescandies91裸聊视频� after the candy-coated chocolates brand inadvertently sparked backlash last year by changing its green mascot91裸聊视频檚 high-heeled boots to 91裸聊视频減olarizing91裸聊视频� sneakers.

The pivot comes ahead of the candy91裸聊视频檚 Feb. 12 Super Bowl LVII commercial and capitalizes on the surprising culture war from early last year. That91裸聊视频檚 when the story made its way to Fox News, where opinion host Tucker Carlson harangued M&M91裸聊视频檚 parent company Mars Inc. for its 91裸聊视频渨okeness91裸聊视频� after it updated Green91裸聊视频檚 91裸聊视频渟exy91裸聊视频� footwear and rebranded its other colorful characters to be more inclusive and diverse.

The Mars Wrigley candy, established in 1941, on Monday embraced the controversy anew and turned the old viral debate into a strategically timed marketing opportunity. Recognizing that its overhaul managed to 91裸聊视频渂reak the internet,91裸聊视频� the company said it had 91裸聊视频渄ecided to take an indefinite pause from the spokescandies.91裸聊视频� Instead it chose 91裸聊视频渁 spokesperson America can agree on91裸聊视频� 91裸聊视频� the 91裸聊视频渂eloved91裸聊视频� Rudolph 91裸聊视频� to take their place.

Images of the colorful mascots, who debuted in the 1960s and got the CGI treatment in the 1990s, still appear on the statement, leading many to believe that their 91裸聊视频減ause91裸聊视频� might not last very long and Monday91裸聊视频檚 announcement that could just be part of a bigger campaign.

And fans of the spokescandies were not happy.

91裸聊视频淭his has to be a PR stunt. Please tell me it is,91裸聊视频� an Instagram user wrote in the announcement91裸聊视频檚 comment section.

91裸聊视频淵91裸聊视频檃ll are gonna let Fox News ranting about sexy candy control your mascots?91裸聊视频� added another.

91裸聊视频淭he spokes candies are literally your brand,91裸聊视频� another user wrote.

91裸聊视频淲orst marketing decision ever,91裸聊视频� said another.

Meanwhile, Rudolph will be acting as the brand91裸聊视频檚 91裸聊视频淐hief of Fun91裸聊视频� and 91裸聊视频渨ill use her comedic talents and captivating personality to help M&M91裸聊视频檚 build on its mission to create a world where everyone feels they belong,91裸聊视频� the brand said in a statement.

The Emmy-winning 91裸聊视频淪aturday Night Live91裸聊视频� alum, who will appear in the M&M91裸聊视频檚 Super Bowl ad, said she91裸聊视频檚 91裸聊视频渢hrilled91裸聊视频� to be working with the company.

91裸聊视频淚 am a lifelong lover of the candy and I feel like it91裸聊视频檚 such an honor to be asked to be part of such a legendary brand91裸聊视频檚 campaign,91裸聊视频� the 91裸聊视频淟oot91裸聊视频� and 91裸聊视频淏ridesmaids91裸聊视频� star told today.com. 91裸聊视频淚t91裸聊视频檚 a very fun pairing, if I do say so myself. I think little Maya would be thrilled to get to work with M&M91裸聊视频檚.91裸聊视频�

91裸聊视频淚 was already the person that likes to watch the Super Bowl for ads, so I feel like, 91裸聊视频榃ow, now I get to be a part of that moment!91裸聊视频�91裸聊视频� she told People.

Actually, Rudolph is no stranger to the high-profile Super Bowl commercial blitz. In 2021, she starred in Klarna91裸聊视频檚 big-game debut as four quarter-sized singing cowboys to promote the pay-in-installments service.

The comedian has also served as a spokeswoman in routine ads for the Sling TV streaming service and green-products company Seventh Generation.