Elon Musk sought to reassure big companies that advertise on Twitter on Wednesday that his of the social media platform won91裸聊视频檛 harm their brands, acknowledging that some 91裸聊视频渄umb things91裸聊视频� might happen on his way to creating what he says will be a better, safer user experience.

The latest erratic move on the minds of major advertisers 91裸聊视频� that the company depends on for revenue 91裸聊视频� was Musk91裸聊视频檚 decision to abolish a new 91裸聊视频渙fficial91裸聊视频� label on high-profile Twitter accounts just hours after introducing it.

Twitter began adding gray labels to prominent accounts Wednesday, including brands like Coca-Cola, Nike and Apple, to indicate that they are authentic. A few hours later, the labels started disappearing.

91裸聊视频淎part from being an aesthetic nightmare when looking at the Twitter feed, it was simply another way of creating a two-class system,91裸聊视频� the billionaire Tesla CEO told advertisers in an hour-long conversation broadcast live on Twitter. 91裸聊视频淚t wasn91裸聊视频檛 addressing the core problem.91裸聊视频�

Musk91裸聊视频檚 comments were his most expansive about Twitter91裸聊视频檚 future since he closed a $44 billion deal to buy the company late last month, dismissed its top executives almost immediately and, on Friday, . Major brands including General Motors, United Airlines, General Mills and others have as they watch whether Musk91裸聊视频檚 plans to loosen its guardrails against hate speech will lead to a rise in online toxicity.

Scores of companies big and small made their presence known among the more than 100,000 Twitter Space listeners by signing in with their brand Twitter accounts. The brand accounts for companies including banks Deutsche Bank, TD Ameritrade, gas company Chevron, automaker Nissan, airline Air Canada and many others appeared. Car brand Audi, which has paused Twitter ads, was there, as was retailer R.E.I., which said after the call its ads were still paused.

Musk said he91裸聊视频檚 still planning a 91裸聊视频渃ontent moderation council91裸聊视频� representing diverse viewpoints that will tackle inappropriate content and reassure advertisers but it would take 91裸聊视频渁 few months91裸聊视频� to put together. He said it will be advisory and 91裸聊视频渘ot a command council.91裸聊视频�

Lou Paskalis, longtime marketing and media executive and former Bank of America head of global media, said the briefing raised questions that will likely leave Fortune 500 advertisers uneasy.

The biggest concern for big advertisers is brand safety and risk avoidance, he said. And Musk seems uninterested in reigning in his Twitter persona that can be divisive 91裸聊视频� such as his advising Americans to vote Republican.

91裸聊视频淭o come out like Elon did 91裸聊视频� and say 91裸聊视频榲ote Republican since there91裸聊视频檚 a Democrat in the White House91裸聊视频� 91裸聊视频� I don91裸聊视频檛 know what marketer wants to go near that,91裸聊视频� he said.

One solution could be to hire a CEO to run the company and create stability while Musk continues to be his 91裸聊视频淐hief Twit91裸聊视频� persona, Paskalis said.

Musk had earlier a 91裸聊视频渢hermonuclear name & shame91裸聊视频� on advertisers that quit Twitter. But he took a more measured approach Wednesday, asking them to 91裸聊视频済ive it a minute and kind of see how things are evolving.91裸聊视频�

91裸聊视频淭he best way to understand what91裸聊视频檚 going on with Twitter is use Twitter,91裸聊视频� he told the group, which was represented mostly by the head of the Interactive Advertising Bureau, a trade association.

However, the confusion on Twitter continued Wednesday. The rollout hours earlier of the 91裸聊视频渙fficial91裸聊视频� labels appeared arbitrary, with some politicians, news outlets and well-known personalities getting the label and others not. In some cases, whether users could see an account91裸聊视频檚 91裸聊视频渙fficial91裸聊视频� label appeared to depend on what country they were in.

Then the labels started disappearing.

YouTube personality and author John Green got the label but his younger brother and 91裸聊视频渧logging91裸聊视频� partner Hank Green didn91裸聊视频檛 make the cut. Then John Green91裸聊视频檚 label was gone. Another popular YouTuber, Marques Brownlee, who posts videos on technology, tweeted he got the label, then tweeted again that it disappeared.

91裸聊视频淚 just killed it,91裸聊视频� Musk responded, though at first it wasn91裸聊视频檛 clear if he was referring specifically to Brownlee91裸聊视频檚 label or the entire project.

The site91裸聊视频檚 current system of using 91裸聊视频渂lue checks91裸聊视频� to confirm an account91裸聊视频檚 authenticity will soon go away for those who don91裸聊视频檛 pay a monthly fee. The checkmarks will be available for anyone willing to pay which will also include some bonus features, such as fewer ads and the ability to have tweets given greater visibility than those coming from non-subscribers.

The platform91裸聊视频檚 current verification system has been in place since 2009 and was created to ensure high-profile and public-facing accounts are who they say they are.

Experts have expressed concern that making the checkmark available to anyone for a fee could lead to impersonations and the spreading of misinformation and scams.

The gray label 91裸聊视频� a color that tends to blend into the background whether you use light or dark mode to scroll Twitter 91裸聊视频� was an apparent compromise.

Esther Crawford, a Twitter employee who has been working on the verification overhaul, had that the 91裸聊视频渙fficial91裸聊视频� label would be added to 91裸聊视频渟elect accounts91裸聊视频� when the new system launches.

91裸聊视频淣ot all previously verified accounts will get the 91裸聊视频極fficial91裸聊视频� label and the label is not available for purchase,91裸聊视频� said Crawford.

But after the labels started disappearing Wednesday, she again took to Twitter to say 91裸聊视频渢here are no sacred cows in product at Twitter anymore.91裸聊视频�

91裸聊视频淓lon is willing to try lots of things 91裸聊视频� many will fail, some will succeed,91裸聊视频� she said.

There are about 423,000 verified accounts Many of those belong to celebrities, businesses and politicians.

But a large chunk of verified accounts belong to individual journalists, some with tiny followings at local newspapers and news sites around the world. The idea was to verify reporters so their identities couldn91裸聊视频檛 be used to push false information on Twitter.

Musk, who often bristles at critical news coverage, pushed back against that use of the tool Wednesday, saying he wanted to elevate 91裸聊视频渃itizen journalism91裸聊视频� and the 91裸聊视频渧oice of the people91裸聊视频� over publications he suggested had too much influence in defining the 91裸聊视频淲estern narrative.91裸聊视频� Journalism professionals generally consider Musk91裸聊视频檚 concept of elevating 91裸聊视频渃itizen journalists91裸聊视频� dangerous because it ignores the need for standards, including fact-checking, that responsible news organizations enforce.

91裸聊视频擬att O91裸聊视频檅rien, Mae Anderson and Barbara Ortutay, The Associated Press