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Okanagan businessowner challenges community to display Pride

91ƵA huge reason why I made this challenge for other business was to offer LGBTQ+ community a safe place to eat, chat, shop, and get your haircut91Ƶ
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Elmaz Wilder, owner of Ritual Barbershop in Vernon, is challenging other local businesses to display pride this month. (Contributed)

One Vernon business is proudly displaying the colours of inclusivity in hopes that the rainbow will spread.

Elmaz Wilder, 26, owns Ritual Barbershop in Vernon and recently put up an LGBTQIA+ window display.

Wilder is now calling other Vernon businesses to do the same in commemoration of Pride Month.

91ƵI want the word out there and a way to encourage our folks of Vernon to celebrate love is all forms,91Ƶ Wilder said.

While noting some flags and the Safe Place sticker initiative displayed in some downtown Vernon businesses, Wilder91Ƶs goal is to ensure that these initiatives don91Ƶt lose steam, that businesses continue to show inclusivity and provide safe spaces for the LGBTQIA+ community in the area.

91ƵThis is just another reminder for people to percolate this idea that we don91Ƶt really have pride here in Vernon. When I was walking downtown, I noticed some places had a balloon or a sticker but it was just very minimal and next to nothing and this is the first full display, and I put a decal up to encourage people to make a change here in Vernon. I91Ƶm hoping that eventually we can have a pride parade here in Vernon.91Ƶ

Wholesale Grafix is offering the same window decal 91ƵLove is Love from (your business)91Ƶ by donation throughout Pride Month. Those interested in taking part in the challenge are asked to contact at (250) 260-3100,

91ƵA huge reason why I made this challenge for other business was to offer LGBTQ+ community a safe place to eat, chat, shop, and get your hair cut,91Ƶ said Wilder. 91ƵIt is crucial for our community to feel safe in our city.91Ƶ

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