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Pressure mounting for grocers to bring back 91Ƶhero pay91Ƶ amid Omicron surge

Advocates calling for reinstatement of pay bump due to increasing COVID concerns
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Advocates say front-line supermarket workers are facing the biggest risks due to COVID. (contributed photo)

The failure of Canada91Ƶs grocers to reinstate 91Ƶhero pay91Ƶ for employees amid an exponential rise in COVID-19 cases is 91Ƶabout greed, period,91Ƶ the head of the country91Ƶs largest private-sector union said Friday.

Unifor national president Jerry Dias said while front-line supermarket workers are facing the biggest risks, executives are receiving the biggest rewards.

Top grocery bosses have cashed multi-million dollar bonuses as sales and profits soar during the pandemic 91Ƶ even as they refuse to bring back pay bumps for employees, he said.

91ƵEmployees on the front line are at risk every day and yet it91Ƶs the executives being rewarded handsomely,91Ƶ Dias said. 91ƵThey91Ƶre making record profits but don91Ƶt have the decency to pay their employees what they91Ƶre worth.91Ƶ

His comments come after the federal NDP critic for economic development, MP Brian Masse, sent a letter to the heads of Canada91Ƶs biggest supermarkets this week saying workers are doing risky work and again deserve a wage premium to keep stores open and shelves stocked.

Three grocery chains 91Ƶ Loblaws, Metro and Sobeys 91Ƶ ushered in a $2-an-hour pay bump in the early days of the pandemic. It was cancelled after the first wave subsided.

While each chain has sporadically reintroduced either wage bonuses or other incentives, it appears none have offered workers pay premiums as a result of the Omicron surge.

Loblaw did not respond to multiple requests for comment, while Metro declined to comment.

However, Sobeys shared a letter CEO Michael Medline sent in response to Masse91Ƶs concerns.

91ƵWe are the only retailer in Canada who publicly committed to reinstating our Hero Pay/Lockdown Bonus program when regions or provinces go back into lockdowns that close all non-essential retail,91Ƶ he said.

Sobeys has distributed over $110 million in 91Ƶhero pay91Ƶ and bonuses to its front-line team members since the beginning of the pandemic, Medline said.

Sobeys spokeswoman Jacquelin Weatherbee added in an email that the company is closely watching the constantly changing restrictions.

If government-mandated lockdowns once again close all non-essential retail, the grocer will reinstate its lockdown bonus, she said.

Yet Dias said the risk of catching COVID-19 has never been greater for retail workers as infections surge across the country.

91ƵPandemic pay was a recognition that front-line workers are at an increased risk from the coronavirus,91Ƶ he said. 91ƵThat danger is still there.91Ƶ

Dalhousie University professor of food distribution and policy Sylvain Charlebois said other parts of the food industry, including processing and distribution, have seen wages increase permanently during the pandemic.

91ƵEmployees in stores also deserve higher wages,91Ƶ Charlebois said. 91ƵIt91Ƶs time to look at wages seriously.91Ƶ

Other retailers, such as Costco Wholesale Canada Ltd. and The Home Depot Canada, replaced temporary pandemic bonuses with permanent wage increases.

However, part of the issue in food retail is that it91Ƶs a 91Ƶhigh volume, low margin environment,91Ƶ Charlebois said.

91ƵIf grocery chains raised wages by $2 an hour across the board, most of the stores in their networks would likely run at a loss,91Ƶ he said. 91ƵThat91Ƶs the reality of grocery shopping.91Ƶ

Meanwhile, increasing automation could reduce the number of workers companies need to run a grocery store, but those people could be better paid, Charlebois said.

91ƵKnowing the financial realities of running a grocery store, you can91Ƶt afford to keep the same amount of people (and increase both automation and wages across the board),91Ƶ he said.

But Dias said employees deserve a living wage.

91ƵYou can always find justification not to do the right thing,91Ƶ he said. 91ƵThe bottom line is those on the front lines deserve to have decent hours and to make a decent living wage.91Ƶ

UFCW Canada, which also represents grocery retail workers in Canada, did not respond to repeated requests for comment.

91ƵBrett Bundale, The Canadian Press

RELATED: 91ƵWe are working the front lines91Ƶ: Behind the till with a B.C. grocery store employee





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