The advertising industry91Ƶs self-regulatory body says Rona Inc.91Ƶs 91Ƶtruly Canadian91Ƶ and 91Ƶproudly Canadian91Ƶ store signs are inaccurate, since the company has been acquired by a U.S. firm.
Ads Standards says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores.
In May 2016, North Carolina-based , which was founded in 1939 in Canada.
The council and later an appeal panel decided the 91Ƶtruly91Ƶ and 91Ƶproudly91Ƶ Canadian claims 91Ƶconveyed an inaccurate general impression91Ƶ of Rona being Canadian-owned and controlled.
The council says Rona stated it 91Ƶstrongly disagrees91Ƶ with the conclusion.
Rona says its 91Ƶentire history is rooted in Canada91Ƶ and its head office is located in Boucherville, Que.
The Canadian Press
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