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Self-trained Salmon Arm chef aims to celebrate Shuswap with exciting food truck menu

S91裸聊视频檞itchcraft Catering owner Erik Ju谩rez developing a following with changing menu

When asked if he91裸聊视频檇 have time to chat Saturday morning at the Ross Street Plaza, S91裸聊视频檞itchcraft Catering food truck owner Erik Ju谩rez advised showing up before 10 a.m. as he expected to be swamped.

I arrived at 9:30 a.m., the sun was out, the nearby Downtown Salmon Arm Farmers Market was abuzz with vendors and morning shoppers and, sure enough, Ju谩rez and his business partner Vanessa Stonehouse already had breakfasts on the go for customers 91裸聊视频 even though the truck wasn91裸聊视频檛 scheduled to open until 10.

Ju谩rez, a self-trained chef, is all smiles as he kneels down to chat about S91裸聊视频檞itchcraft, which has earned a following since he and Stonehouse started serving the lunch crowd at Ross Street.

Ju谩rez said he moved to Salmon Arm a year ago from North Vancouver where he owns two restaurants, BLVD Bistro and S91裸聊视频檞itch Cafe. Both continue to operate under his direction.

91裸聊视频淚 think we91裸聊视频檝e all realized now we can manage things from afar91裸聊视频 it91裸聊视频檚 a lot of Zoom meetings and emailing, but we get it done,91裸聊视频 said Ju谩rez, adding the food truck was not on his mind when he moved to Salmon Arm.

91裸聊视频淚t just kind of fell into my lap,91裸聊视频 said Ju谩rez. 91裸聊视频淚 moved here, I didn91裸聊视频檛 know what I was doing.91裸聊视频

Over the month and a half S91裸聊视频檞itchcraft Catering has been in operation, Ju谩rez said public response has been 91裸聊视频渂eyond my wildest dream.91裸聊视频

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Ju谩rez said he wanted to be a chef at age 16 and cooking is all he91裸聊视频檚 done since.

91裸聊视频淚91裸聊视频檝e never done any other kind of work, just working in professional kitchens,91裸聊视频 said Ju谩rez, now 39. 91裸聊视频淚 never went to culinary school, just read all the books and cheated and challenged the Red Seal back in the day.91裸聊视频

Beside the customer window of the food truck is a sheet of brown paper with the day91裸聊视频檚 menu written on it. Ju谩rez said he changes the menu weekly so he can bring to fruition all the recipe ideas in his head inspired, in part, by the bounty of locally grown and produced items the Shuswap has to offer.

91裸聊视频淭he aim is to feature as many local farms, artisans, makers in our products as possible91裸聊视频,91裸聊视频 said Ju谩rez. 91裸聊视频淲e91裸聊视频檙e just trying to share the love and showcase the best the Shuswap has to offer. That91裸聊视频檚 central to our business plan and everything we91裸聊视频檝e set out to do.91裸聊视频

Ju谩rez added his menu will always feature a plant-based item for vegan eaters.

91裸聊视频淚 think people are ready for a change and people are ready to see something new and fresh and exciting, and we just hope to bring that every single time,91裸聊视频 said Ju谩rez.

With 10 a.m. creeping up, and an increasing number of customers showing up at the window, Ju谩rez, still smiling, stood up and got back to work.

Ju谩rez plans to have the S91裸聊视频檞itchcraft Catering truck at the Ross Street Plaza location Friday to Sunday from 10 a.m. to 2 p.m. He said to check S91裸聊视频檞itchcraft91裸聊视频檚 Facebook page for possible schedule changes, new menu items and other information.



lachlan@saobserver.net
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Lachlan Labere

About the Author: Lachlan Labere

Editor, Salmon Arm Observer
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