The launched on Tuesday with no less an ambition than reinventing the news story.

Semafor is the brainchild of Ben Smith 91裸聊视频� former media reporter for The New York Times and, before that, former editor-in-chief of BuzzFeed 91裸聊视频� and Justin Smith, ex-CEO of Bloomberg Media. Since both men 91裸聊视频� who are not related 91裸聊视频� quit their previous jobs in January, Semafor has raised $25 million and hired more than 50 staff members.

Semafor91裸聊视频檚 website, with a distinctive yellow-tinged backdrop that looks like a newspaper left out in the sun, went live shortly after 6 a.m. Eastern time on Tuesday, with eight newsletters in place as well as an events business.

91裸聊视频淲e see, and are very excited about, a big opportunity to create a new and high-quality, independent global news brand that is obsessed with solving a number of big consumer frustrations that we see in the news business, primarily polarization,91裸聊视频� said Justin Smith, the new company91裸聊视频檚 CEO.

The founders also believe people suffer from information overload. While another media organization may seem an odd way to deal with that issue, they envision Semafor helping consumers make sense of all that91裸聊视频檚 out there.

Stories contain separate sections that present the news, the author91裸聊视频檚 analysis, a counter to that viewpoint, perspective on how the issue is seen elsewhere in the world and a distillation of other stories on the topic.

91裸聊视频淩eally good reporters do analysis all the time,91裸聊视频� said Gina Chua, executive editor, a post she formerly held at Reuters. 91裸聊视频淭hat91裸聊视频檚 great in a story but oftentimes readers don91裸聊视频檛 know where the facts stop and the analysis begins. What we91裸聊视频檙e doing is very clearly separating them out.91裸聊视频�

It91裸聊视频檚 probably the highest-risk move Semafor is making, said Ben Smith, the organization91裸聊视频檚 editor-in-chief.

Among the stories Semafor offered at launch: a previously unreported accident at SpaceX that injured a rocket technician, by Reed Albergotti, formerly of the Washington Post; and an investor group91裸聊视频檚 campaign to force Coca-Cola into the garbage business, by Liz Hoffmann, formerly of the Wall Street Journal.

Ex-Washington Post writer David Weigel interviewed Pennsylvania Senate candidate John Fetterman and Ben Smith looked at his old shop, with a story about an identity crisis at The New York Times.

Ben Smith91裸聊视频檚 story was Semafor91裸聊视频檚 centerpiece on Tuesday morning, next to a welcome to readers that he also penned. A series of clocks on top of the site showed the time in various cities, including Washington, Dubai and Beijing. A map of the world sat in the upper right corner.

A breaking news column ran down the left side of the site and, on the right, readers were encouraged to sign up for various newsletters.

Ben Smith will author a newsletter on the media, and others will center on business, technology and climate. Semafor Flagship, the day91裸聊视频檚 main newsletter, will be written from London, while Semafor Principals will look at Washington91裸聊视频檚 power players.

The latter is currently considered the turf of Politico 91裸聊视频� another of Ben Smith91裸聊视频檚 former homes 91裸聊视频� and Axios, two of the century91裸聊视频檚 most successful media startups.

Events will also be a big part of Semafor91裸聊视频檚 business, and 11 have already been held. They include a series on trust in news, sponsored by the Knight Foundation, that featured Ben Smith91裸聊视频檚 interview with Tucker Carlson.

91裸聊视频淚t91裸聊视频檚 an extension of our journalism, it91裸聊视频檚 very very popular with clients and an important way to monetize news,91裸聊视频� Justin Smith said.

Another event is planned for December, when many African leaders will be in Washington. Semafor is anticipating worldwide expansion, making Africa the first area overseas where it is investing in reporting.

At its start, the company is looking to make money through advertising and brand partnerships, said Rachel Oppenheim, chief revenue officer.

The news site, , will be available for free initially. After a year, the company will look for ways to charge for its service, Justin Smith said.

91裸聊视频淯ltimately, we believe we will have subscriptions over time,91裸聊视频� he said.

91裸聊视频擠avid Bauder, The Associated Press