Fast food giant McDonald91ÂãÁÄÊÓƵ™s has lost the 91ÂãÁÄÊÓƵ˜Big Mac91ÂãÁÄÊÓƵ™ trademark in the European Union, where regulators have ruled in favour of Ireland-based fast food Supermac91ÂãÁÄÊÓƵ™s.
Arch-rival Burger King couldn91ÂãÁÄÊÓƵ™t resist and is using a troll-type ad campaign to take a bite out of McDonald91ÂãÁÄÊÓƵ™s European marketshare.
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Burger King91ÂãÁÄÊÓƵ™s ads tout burgers that are 91ÂãÁÄÊÓƵ˜like a Big Mac, but actually big91ÂãÁÄÊÓƵ™, 91ÂãÁÄÊÓƵ˜burger Big Mac wished it was,91ÂãÁÄÊÓƵ™ and 91ÂãÁÄÊÓƵ˜Kind of like a Big Mac, but bigger and tastier.91ÂãÁÄÊÓƵ™
European regulators revoked McDonald91ÂãÁÄÊÓƵ™s registration of the trade mark, saying it hadn91ÂãÁÄÊÓƵ™t proven genuine use of it in the five years prior to the case being lodged in 2017.
Are Burger King91ÂãÁÄÊÓƵ™s ads in bad taste? Check out this video and make your own decision:
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