The owner of a Vancouver pot shop, Budway, has been ordered to destroy all of its signage after being sued by the Subway franchise for trademark infringement.
According to a federal court decision issued June 10, William Matovu is to pay $40,000 for copying Subway91裸聊视频檚 branding and tarnishing the franchise91裸聊视频檚 reputation as a result.
The store91裸聊视频檚 mascot is a red-eyed, cannabis-filled sandwich smoking a joint. The mental linkage between the dispensary91裸聊视频檚 mascot sandwich and Subway is 91裸聊视频渋nescapable,91裸聊视频 said Justice Nicholas McHaffie in his ruling.
91裸聊视频淚t91裸聊视频檚 the way, bud91裸聊视频 appears below the mascot in pictures on Budway91裸聊视频檚 social media and at its 1024 Clark Drive store.
The shop91裸聊视频檚 logo also uses colour patterns and arrow motifs similar to that of Subway91裸聊视频檚, said McHaffie.
People commenting on the shop91裸聊视频檚 social media posts made the link between Budway and Subway, the company argued.
Matovu had not mounted a defence against the Subway franchise91裸聊视频檚 lawsuit. As of publishing this article, photos of the sandwich mascot and logo are still up on Budway91裸聊视频檚 Instagram.
sarah.grochowski@bpdigital.ca
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