For proof that female entrepreneurs face unique challenges compared to their male counterparts, one need look no further than Katie Wilson.
The entrepreneur and founder of Belli Welli, a plant-based baked nutrition bar company that caters to people with irritable bowel syndrome, was one day away from the official launch of her business last year when she unexpectedly went into labour with her second child, two-and-a-half months before her due date.
91ƵWe did launch the business the next day, but we launched it from the hospital room,91Ƶ Wilson said.
Now, 18 months later, the California-based Belli Welli is a thriving small business 91Ƶ one of 30 ventures so far across Canada and the U.S. that have received funding from The51, an Alberta-based venture capital fund which aims to harness the power of 91Ƶfinancial feminism91Ƶ by getting investment dollars into the hands of women entrepreneurs. The fund, so named because women represent 51 per cent of the population, aims to 91Ƶdemocratize access91Ƶ to capital for women.
It91Ƶs a mission Wilson endorses, because she said female founders like herself still face gender-related biases and barriers.
91ƵThe biggest and most obvious example for me is the fact that I fundraised pregnant, and I didn91Ƶt share that fact with any investor,91Ƶ Wilson said. 91ƵI got nothing but support from our male investors when I had to write that email saying, `hey guys, not only did I not tell you I was pregnant, but it turns out I91Ƶm now going to be launching the business from the hospital.91Ƶ
91ƵBut I think there91Ƶs something to be said about the fact that I didn91Ƶt share it. There was some part of me that felt it might hurt my chances of closing the round.91Ƶ
The51 was launched last year by Shelley Kuipers, Alice Reimer and Judy Fairburn 91Ƶ three Calgary women who combined have decades of experience as company founders, board chairs, community leaders and investors. It has since developed into a community of female accredited investors, entrepreneurs, and those who support them.
The5191Ƶs first $9-million, sector-agnostic fund closed earlier this year, with 90 per cent of the investment dollars coming from private women91Ƶs capital. Fairburn 91Ƶ a former executive vice-president at Cenovus Energy Inc. who sits on the boards of several prominent energy companies and technology firms 91Ƶ said that91Ƶs nearly unheard of in Canada, and yet there91Ƶs no good reason that should be the case.
She points to investment industry statistics that say that by 2030, 65 per cent of Canada91Ƶs wealth will be in the hands of women. Yet women remain under-represented at venture capital firms, around corporate boardroom tables, and within the startup investment space.
91ƵWhat we hear from a lot of our investors 91Ƶ and we have some incredibly qualified women 91Ƶ is they91Ƶll say `yeah, my husband gets invited to get involved with these emerging companies 91Ƶ but I91Ƶm not even invited to be at the table,91Ƶ91Ƶ Fairburn said.
The response to The5191Ƶs first fund was so enthusiastic (the founders met with 300 female-led companies seeking funding) that it is now actively seeking investors for its second fund, which will focus specifically on women-led and diverse businesses in the food and agricultural technology space.
The decision to focus in on agriculture and food was made because of what The5191Ƶs founders believe is an 91Ƶunprecedented economic opportunity91Ƶ in the space. The agriculture industry generated $143 billion and accounted for 7.4 per cent of Canada91Ƶs GDP in 2018, according to Statistics Canada. And with global population growth and climate change pushing the issue of food security to the forefront, the industry is only expected to grow 91Ƶ with the projected market size for food and Ag Tech globally expected to reach US$8 trillion by 2025.
In addition, the face of agriculture is changing. Statistics Canada says nearly one in three farm operators between the ages of 35 and 54 are women. And in the Agri-food technology space, female entrepreneurs are working on everything from the way food is grown and harvested, to the development of plant-based proteins, to blockchain and traceability innovations.
Yet according to the Silicon Valley-based venture capital platform AgFunder, only seven per cent of agri-food tech deals went to women-founded teams in 2018. And a 2015 study from the Canadian Agriculture Human Resources Council found that 95 per cent of women in agriculture felt 91Ƶsignificant barriers to their success.91Ƶ
91ƵThe sector91Ƶs diversifying quickly, the capital isn91Ƶt. So we are trying to provide that diversity of capital,91Ƶ said Kuipers, who has founded several companies herself and calls herself a 91Ƶserial private investor.91Ƶ
91ƵWe91Ƶre really trying to find those founders who are really being innovative in this sector, and not receiving funding 91Ƶ and go there.91Ƶ
91ƵFundraising is really challenging for everyone, and there91Ƶs no doubt that women face another form of challenge that maybe male entrepreneurs don91Ƶt have to face,91Ƶ said Bethany Deshpande, founder of SomaDetect, a Halifax-based agritech company that benefited from an investment from The5191Ƶs first fund. 91ƵThe dairy industry is not known for its diversity, for example.91Ƶ
SomaDetect uses optical sensors, artificial intelligence and deep learning to monitor herd health and milk quality on dairy farms. It91Ƶs just one example of the kind of cutting-edge work female founders are doing in the agritech space. And it91Ƶs the kind of work that women investors 91Ƶ with their money, but also their intellectual capital and networks 91Ƶ want to be part of, Kuipers said.
91ƵOn the investor side, what we91Ƶre consistently hearing from women is, 91ƵThere91Ƶs a place I can activate my capital, in a way that is meaningful to me,91Ƶ91Ƶ Kuipers said. 91ƵThey91Ƶre saying, 91ƵFinally. Thank you.91Ƶ91Ƶ
Amanda Stephenson, The Canadian Press
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