It91裸聊视频檚 a product that almost every single woman needs, yet it hasn91裸聊视频檛 seen much innovation in nearly a century.

Likely because it is the most difficult part of the body to fit.

Jessica Bosman and Bryn Davis Williams found that out the hard way.

It91裸聊视频檚 not a one-size-fits-all approach. Even the sizes that are out there don91裸聊视频檛 do women justice with their support, and comfort, needs.

91裸聊视频淲e are women feeling those discomforts of bra strips digging in, underwires and just wanting to fling it off at the end of the day,91裸聊视频� said Bosman.

The young Vernon woman, along with Toronto91裸聊视频檚 Davis Williams, are breaking the mould when it comes to bras.

The pair have created a business called DOUBL that builds custom-fitted bras.

There are no alphabet sizes like traditional bras try to fit women into.

91裸聊视频淪o many women feel uncomfortable with their bodies because they don91裸聊视频檛 fit these sizes,91裸聊视频� said Bosman, adding DOUBL has no foam or underwires.

Davis Williams said, 91裸聊视频淭here91裸聊视频檚 not a singular way to be a woman or a singular size.91裸聊视频�

Instead, the made-to-measure garments are created using an AI-powered algorithm they created. During the purchase you upload automatic digital measurements of your body (taken from your phone camera).

Following many trials they have created a system that has a 100 per cent success rate with the fit.

91裸聊视频淲e chose the most challenging part of the body to fit,91裸聊视频� said Bosman, adding it91裸聊视频檚 all online so women don91裸聊视频檛 have to leave their home to buy a bra.

91裸聊视频淚t91裸聊视频檚 such a technical garment and carrying such a soft tissue area.91裸聊视频�

DOUBL was born from an Ivey Business School project after Bosman and Davis Williams met at Western University in London in 2015.

The pair continued to be friends after university, but the project was shelved temporarily.

The women each went into corporate jobs after graduating 91裸聊视频� Bosman into merchandising for fashion company SSENSE and Davis Williams into brand management for CPG company Unilever. It wasn91裸聊视频檛 until 2019 when a trip to New York Fashion Week resparked their interest in DOUBL.

91裸聊视频淲e had our first prototype made in 2020, it was horrible,91裸聊视频� said Bosman, who has always wanted to be a fashion designer, sparked by her Grade 8 W.L. Seaton teacher Mrs. Vance.

She even worked at Fabricland, which she called her 91裸聊视频渇irst learning experience.91裸聊视频�

In 2021, Bosman91裸聊视频檚 mom told her about the Enterprize Challenge for entrepreneurs.

DOUBL placed third.

91裸聊视频淚t91裸聊视频檚 such a great opportunity,91裸聊视频� added Davis Williams of the Dragons91裸聊视频� Den-style competition put on by Community Futures North Okanagan.

That along with some other programs and funding have helped the friends form the business, ethically and sustainably.

Not wanting a shop overseas to create the product, they have kept every part of production in Canada.

And the bras are created with recycled products.

91裸聊视频淚t diverts one water bottle per bra from waste,91裸聊视频� said Davis Williams.

The women each still have their corporate careers as they get set for a full launch of DOUBL in February.

They encourage all those interested to subscribe to their email newsletter at doubl.ca so they can be the first to be notified once their Kickstarter 100 Program goes live at the end of January.

Bosman91裸聊视频檚 goal is to move to Toronto, closer to her business partner, and ultimately they would love to move into apparel. 91裸聊视频淚t91裸聊视频檚 been a long journey to make a bra,91裸聊视频� said Bosman.

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