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91ƵBarbie91Ƶ takes box office crown, 91ƵOppenheimer91Ƶ soars in a historic weekend

1st time one movie opened to more than $100 million and another to more than $80 million

91Ƶ 91Ƶ didn91Ƶt just work 91Ƶ it spun box office gold. The of Greta Gerwig91Ƶs 91Ƶ 91Ƶ and Christopher Nolan91Ƶs 91Ƶ 91Ƶ brought moviegoers back to the theaters in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid .

Warner Bros.91Ƶ 91ƵBarbie91Ƶ claimed the top spot with a massive $155 million in ticket sales from North American theaters from 4,243 locations, surpassing 91ƵThe Super Mario Bros. Movie91Ƶ (as well as every Marvel movie this year) as the biggest opening of the year and breaking the first weekend record for a film directed by a woman. Universal91Ƶs 91ƵOppenheimer91Ƶ also soared past expectations, taking in $80.5 million from 3,610 theaters in the U.S. and Canada, marking Nolan91Ƶs biggest non-Batman debut and one of the best-ever starts for an R-rated biographical drama.

It91Ƶs also the first time that one movie opened to more than $100 million and another movie opened to more than $80 million in the same weekend. When all is settled, it will likely turn out to be the fourth biggest box office weekend of all time with over $300 million industrywide. And all this in a marketplace that increasingly curved towards intellectual property-driven winner takes all.

The 91ƵBarbenheimer91Ƶ phenomenon may have started out as good-natured competition between two aesthetic opposites, but, as many hoped, both movies benefitted in the end. Internationally, 91ƵBarbie91Ƶ earned $182 million from 69 territories, fueling a $337 million global weekend. 91ƵOppenheimer91Ƶ did $93.7 million from 78 territories, ranking above 91ƵBarbie91Ƶ in India, for a $174.2 million global total.

The only real casualty was 91ƵMission: Impossible: Dead Reckoning Part I,91Ƶ which despite strong reviews and fell 64% in weekend two. Overshadowed by the 91ƵBarbenheimer91Ƶ glow as well as the blow of losing its IMAX screens to 91ƵOppenheimer,91Ƶ the Tom Cruise vehicle added $19.5 million, bringing its domestic total to $118.8 million.

91ƵBarbenheimer91Ƶ is not merely counterprogramming either. But while a certain section of enthusiastic moviegoers overlapped, in aggregate the audiences were distinct.

Women drove the historic 91ƵBarbie91Ƶ opening, making up 65% of the audience, according to PostTrak, and 40% of ticket buyers were under the age of 25 for the PG-13 rated movie.

91ƵIt91Ƶs just a joyous time in the world. This is history in so many ways,91Ƶ said Jeff Goldstein, Warner Bros.91Ƶ president of domestic distribution. 91ƵI think this marketing campaign is one for the ages that people will be talking about forever.91Ƶ

91ƵOppenheimer91Ƶ audiences meanwhile were 62% male and 63% over the age of 25, with a somewhat surprising 32% that were between the ages of 18 and 24.

Both 91ƵBarbie91Ƶ and 91ƵOppenheimer91Ƶ scored well with critics with 90% and 94% on Rotten Tomatoes, respectively, and audiences who gave both films an A CinemaScore. And social media has been awash with reactions and 91Ƶtakes91Ƶ all weekend 91Ƶ good, bad, problematic and everywhere in between 91Ƶ the kind of organic, event cinema, watercooler debate that no marketing budget can buy.

91ƵThe 91ƵBarbenheimer91Ƶ thing was a real boost for both movies,91Ƶ Goldstein said. 91ƵIt is a crowning achievement for all of us.91Ƶ

91ƵOppenheimer91Ƶ had the vast majority (80%) of premium large format screens at its disposal. Some 25 theaters in North America boasted IMAX 70mm screenings ( ), most of which were completely sold out all weekend 91Ƶ accounting for 2% of the total gross. Theaters even scrambled to add more to accommodate the demand including 1 a.m. and 6 a.m. screenings, which also sold out.

91ƵNolan91Ƶs films are truly cinematic events,91Ƶ said Jim Orr, Universal91Ƶs president of domestic distribution.

IMAX showings alone made up 26% of the domestic gross (or $21.1 million) from only 411 screens and 20% of the global gross, and 91ƵOppenheimer91Ƶ will have at least a three-week run on those high-demand screens.

91ƵThis is a phenomenon beyond compare,91Ƶ said Rich Gelfond, the CEO of IMAX, in a statement. 91ƵAround the world, we91Ƶve seen sellouts at 4:00 a.m. shows and people travelling hours across borders to see 91ƵOppenheimer91Ƶ in IMAX 70mm.91Ƶ

This is the comeback weekend Hollywood has been dreaming of since the pandemic. There have been big openings and successes 91Ƶ 91ƵSpider-Man: No Way Home,91Ƶ 91ƵTop Gun: Maverick,91Ƶ 91ƵAvatar: The Way of Water91Ƶ among them, but the fact that two movies are succeeding at the same time is notable.

91ƵIt was a truly historic weekend and continues the positive box office momentum of 2023,91Ƶ said Michael O91ƵLeary, President & CEO of the National Association of Theatre Owners. 91ƵPeople recognized that something special was happening and they wanted to be a part of it.91Ƶ

And yet in the background looms disaster as Hollywood studios continue to squabble with striking actors and writers over a fair contract.

91ƵBarbie91Ƶ and 91ƵOppenheimer91Ƶ were the last films on the 2023 calendar to get a massive, global press tour. Both went right up to the 11th hour, squeezing in every last moment with their movie stars. 91ƵOppenheimer91Ƶ even pushed up its London premiere by an hour, knowing that Emily Blunt, Matt Damon and Cillian Murphy would have to leave to symbolically join the picket lines by the time the movie began.

Without movie stars to promote their films, studios have started pushing some falls releases, including the high-profile Zendaya tennis drama 91ƵChallengers.91Ƶ

But for now, it91Ƶs simply a positive story that could even continue for weeks to come.

91ƵThere could be a sequel next weekend,91Ƶ said Paul Dergarabedian, the senior media analyst for Comscore. 91ƵThe FOMO factor will rachet up because of this monumental box office event centered around the movie theater experience.91Ƶ

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.

1. 91ƵBarbie,91Ƶ $155 million.

2. 91ƵOppenheimer,91Ƶ $80.5 million.

3. 91ƵSound of Freedom,91Ƶ $20.1 million.

4. 91ƵMission: Impossible-Dead Reckoning Part I,91Ƶ $19.5 million.

5. 91ƵIndiana Jones and the Dial of Destiny,91Ƶ $6.7 million.

6. 91ƵInsidious: The Red Door,91Ƶ $6.5 million.

7. 91ƵElemental,91Ƶ $5.8 million.

8. 91ƵSpider-Man: Across the Spider-Verse,91Ƶ $2.8 million.

9. 91ƵTransformers: Rise of the Beasts,91Ƶ 1.1 million.

10. 91ƵNo Hard Feelings,91Ƶ $1.1 million.

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