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B.C. vegan butcher to appear on Dragons91Ƶ Den

Victoria91Ƶs Very Good Butchers will star in Nov. 29 episode
14103814_web1_DragonsDen.Submitted
The dragons sample vegan meat alternatives by Victoria-based Very Good Butchers. (Submitted)

In less than a year-and-a-half, the Very Good Butchers have brought their vegan products to thousands of Greater Victoria residents and now 91Ƶ via TV 91Ƶ they91Ƶll showcase their products to infinitely more people across the country.

On Nov. 29, co-owners and bean butchers James Davison and Mitchell Scott91Ƶs episode on Dragons91Ƶ Den is set to air at 8 p.m.

91ƵThere were definitely some nerves,91Ƶ Scott said of filming their segment. 91ƵThere was a lot of last-minute rushing around and making sure everything was perfect. Once we got into the Den, the nerves went away. We91Ƶd rehearsed and practiced a lot.91Ƶ

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In Victoria, the tapped into what vegans were looking for 91Ƶ after more than 1,000 people showed up on opening day, they had to close their doors for a week while they restocked. They were already successful on the farmers market circuit before opening a storefront, now located in Victoria Public Market, where they sell plant-based meat alternatives and serve meals. They91Ƶve expanded online, where customers can subscribe to monthly deliveries of an assortment of their vegan goods, and also ship across North America.

91ƵI think it91Ƶs a reflection of the moving shift toward vegan and plant-based food. Especially over the past few years; more and more people are looking to reduce their meat intake. I think our products fill a special niche,91Ƶ Scott said.

The Very Good Butchers are one of only two vegan butchers in Canada. There is only one in the U.S. Beans, veggies and herbs are prepared to mimic burgers, sausages and other traditional meats like steak. It91Ƶs the artisan handcrafted aesthetic and their organic ingredients that draws in customers, Scott said.

91ƵIt still a unique concept, which I think is also one of the reasons we had a lot of people show up on our opening day.91Ƶ

Davison and Scott auditioned for Dragons91Ƶ Den back in April when there was an open call in Victoria, in hopes of finding investors. The company is currently running a fundraising campaign for new investors.

The Very Good Butchers isn91Ƶt the only Victoria-based company to appear on Dragons91Ƶ Den this season. On Sept. 27, Jill van Gyn of FATSO peanut butcher pitched her all-natural spread to the panel of dragons.

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@KeiliBartlett
keili.bartlett@blackpress.ca

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