Bell Canada has been unable to block a regulator91ÂãÁÄÊÓƵ™s decision to ban the substitution of Canadian TV feeds and ads during Super Bowl broadcasts, at least this year.

The owner of CTV and TSN asked for a stay of the CRTC91ÂãÁÄÊÓƵ™s ban during Bell91ÂãÁÄÊÓƵ™s appeal at the Supreme Court of Canada.

A Supreme Court judge ruled on Jan. 24 that he was granting Bell91ÂãÁÄÊÓƵ™s request for leave to appeal 91ÂãÁÄÊÓƵ” but without staying the regulator91ÂãÁÄÊÓƵ™s ban during the process.

Bell Media vice-president Scott Henderson says the company will pursue every option to have the CRTC91ÂãÁÄÊÓƵ™s ban reversed for the Super Bowl in 2019 and beyond.

The Canadian Radio-television and Telecommunications Commission announced the ban in 2015 after hearing many viewers wanted to see the American ads 91ÂãÁÄÊÓƵ” considered by many to be part of Super Bowl91ÂãÁÄÊÓƵ™s entertainment.

Prior to the ban, Bell could substitute its Canadian feeds of the Super Bowl on U.S. channels carrying the game.

The Canadian Press

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