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Kelowna hip-hop artist makes waves on the West Coast

Artist Cameron James and filmmaker Jordan Powers proof talent doesnt stop at west coast

Two up-and-coming Kelowna artists are proof that West Coast talent doesn91裸聊视频檛 stop in Vancouver.

Artist Cameron Ambrosio, who goes by Cameron James, and filmmaker Jordan Powers are making waves in the local arts community with the recent release of James91裸聊视频 second single, Voodoo.

Growing up in Kelowna, they have seen the underground music scene in Kelowna grow into a collaborative, thriving network of young artists.

James, 22, and Powers, 25, are at the forefront of this scene, which they say is more collaborative than competitive.

91裸聊视频淭here are so many talented people here in Kelowna91裸聊视频t seems like everyone is super supportive of each other. Cam can get access from five different dudes for beats, I can call on six different camera guys to come help for a music video91裸聊视频t91裸聊视频檚 a good spot to be in right now,91裸聊视频 said Powers.

91裸聊视频淭hat91裸聊视频檚 another way of putting Kelowna on the map, you91裸聊视频檙e going to get places by helping each other,91裸聊视频 added James.

Jordan Powers (left) and Cameron Ambrosio (right) pictured downtown Kelowna. (Phil McLachlan - 91裸聊视频)


The music video for Voodoo, features the familiar sight-lines of Kelowna91裸聊视频檚 Knox Mountain and the Mission area waterfront.

Since its release on and (warning: explicit content) a few days ago, the new single has been watched several thousand times.

Simplicity was their goal during the filming of the song, which took just 30 minutes to write and three hours to film.

James has been sitting on this tune since last year when he wrote it and is happy to finally pair it with a video.

READ MORE: My Kelowna: Filmmaker captures underground arts and culture scene

The song features a message about pushing forward and pursuing your dreams.

91裸聊视频淚 love to push that you can do whatever you want to do. Especially where we91裸聊视频檙e at, me personally, I91裸聊视频檓 born and raised in Kelowna, I just turned 22 years old, and it91裸聊视频檚 kind of my time,91裸聊视频 said James.

91裸聊视频淚f I want and try and do something that I love for a career, it91裸聊视频檚 right now and just trying to get that across to people, that you dictate your future.91裸聊视频

He says the recent release of this song has re-lit his creative fire, as James is excited about what the future will bring.

Creativity has always surrounded the two young artists, ever since they were in high school together at Okanagan Mission Secondary.

When James was 18, he was involved in the creation of rap group Rare Breed, which Powers helped film.

Even four years ago, James said the young music scene in Kelowna hadn91裸聊视频檛 really taken off yet.

But now, he said he91裸聊视频檚 starting to see young musicians pop up left and right.

However, he said being a musician in 2020 is very multifaceted, and requires perseverance.

91裸聊视频淚f you91裸聊视频檙e going to do this, it91裸聊视频檚 more than just making the music. It91裸聊视频檚 promoting yourself, and your stuff, and using outlets91裸聊视频ot just Instagram, Youtube and Twitter, now it could be TikTok or something else like that,91裸聊视频 James said.

Both artists hope to continue seeing more artists break out into the light.

91裸聊视频淚t91裸聊视频檚 only going to help, right. That91裸聊视频檚 just going to put Kelowna and the West Coast, on the map, even for people in Vancouver,91裸聊视频 James said.

91裸聊视频淲hen you think West Coast, you91裸聊视频檙e going to think Vancouver, and for everyone in Vancouver to know where Kelowna is, and know that there91裸聊视频檚 actual talent (here), that91裸聊视频檚 huge.91裸聊视频

The music video for James91裸聊视频 next single release, Halloween, is set to drop Oct. 31. Listen to Voodoo through the link below (warning: explicit content).

READ MORE: Kelowna City Hall hit by anti-pandemic vandalism

READ MORE: 15 cases of COVID-19 tied to Kelowna Francophone school outbreak

Do you have something to add to this story, or something else we should report on? Email: phil.mclachlan@kelownacapnews.com


 


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Phil McLachlan

About the Author: Phil McLachlan

Phil McLachlan is the editor at the Penticton Western News. He served as the reporter, and eventually editor of The Free Press newspaper in Fernie.
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