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Kelowna-made video gets Ryan Reynolds91Ƶ thumbs up

One Peak Creative got the star91Ƶs attention with their Aviation American Gin ad
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Kelowna-based ad agency One Peak Creative got a nod from Ryan Reynolds after they made a commercial for the actor91Ƶs Aviation American Gin. (One Peak Creative)

The COVID-19 pandemic has shut down many businesses and events, but a local video company isn91Ƶt letting that stop them from getting creative.

Kelowna91Ƶs One Peak Creative started their own campaign #adsolation, which has seen them make one ad every day. With most of their shoots pushed back due to the pandemic, the team decided to continue making ads to keep their creativity moving, according to the creative agency91Ƶs co-owner Conar Fair.

91ƵWe had to come up with an idea to keep us fresh and creative and honing our skills so we can come out of this better than when we went in91Ƶ we also wanted to find a unique way to involve the community as well,91Ƶ Fair said.

As the team got the hang of same-day shoots and edits, they decided to make an ad for Ryan Reynold91Ƶs Aviation American Gin.

The trio91Ƶs video got Reynold91Ƶs approval, as well as his wife91Ƶs.

91ƵWe mostly did it because we thought it would be super fun to create and obviously, we were hoping that maybe Ryan would end up seeing it91Ƶ and I guess yeah, he did,91Ƶ he said.

91ƵOur weeks are super busy right now so after we filmed and posted the ad, I91Ƶve been running on four hours of sleep. Glen and Meg (One Peak91Ƶs co-owners), they ran to my room and were like 91Ƶit happened, he replied!91Ƶ. It was just this incredible surreal feeling. It felt great to know he had seen something we worked so hard on.91Ƶ

A post shared by (@onepeakcreative) on

Fair said besides the great feedback from Reynolds, One Peak91Ƶs team is also very excited about the community they91Ƶve received.

91ƵEverybody has been supportive of everything we91Ƶve done so far. It91Ƶs just been incredible to see what we91Ƶre capable of accomplishing within a day.91Ƶ

He said they91Ƶve also received messages from parents about how their work is inspiring young students to pursue visual arts.

91ƵIt91Ƶs just really cool because when I was growing up, I didn91Ƶt really know this was something that was possible91Ƶ so it91Ƶs cool that we91Ƶre showcasing this to a younger generation,91Ƶ he said.

Fair also has a piece of advice.

91ƵFor anybody who91Ƶs been thinking about doing and it scares you, just give it a shot. Go for it. Jump all the way in, and you91Ƶre going to be amazed at what you can do and the outcome.91Ƶ

READ MORE: Interior Savings donates $150,000 to help non-profits through pandemic

READ MORE: Kelowna RCMP seek witnesses of crash that narrowly missed pedestrians


Twila Amato
Video journalist, Black Press Okanagan
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Twila Amato

About the Author: Twila Amato

Twila was a radio reporter based in northern Vancouver Island. She won the Jack Webster Student Journalism Award while at BCIT and received a degree in ancient and modern Greek history from McGill University.
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