One year after getting Ryan Reynolds91裸聊视频檚 approval for their ad for his Aviation American Gin, Kelowna91裸聊视频檚 One Peak Creative has produced another ad for a Reynolds-owned company 91裸聊视频� this time, using audio technology to digitally reconstruct his voice.
One Peak91裸聊视频檚 recent ad for Mint Mobile, a telecommunication company that Reynolds has partially owned since 2019, stars one of the production group91裸聊视频檚 co-owners, Conar Fair, crash landing somewhere in the Arctic and stumbling across Reynolds alone in a desolate cave making cell phone calls with ease.
The catch, however, is that it isn91裸聊视频檛 Reynolds who has his back turned to the camera in the ad, who can be heard listing off the benefits of using Mint Mobile. Rather, it91裸聊视频檚 One Peak91裸聊视频檚 co-owner and videographer Glen Jackson filling in for Reynolds91裸聊视频檚 figure.
READ MORE: Kelowna-made video gets Ryan Reynolds91裸聊视频� thumbs up
And with the help of various audio programs, the production group was able to digitally recreate Reynolds91裸聊视频檚 voice.
91裸聊视频淭hat91裸聊视频檚 actually just an amalgamation of a bunch of other ads and interviews that he91裸聊视频檚 done,91裸聊视频� said Jackson. 91裸聊视频淲e had fun with that.91裸聊视频�
But the challenge wasn91裸聊视频檛 recreating Reynolds91裸聊视频檚 voice. Instead, Jackson said it was creating the fully computer-generated (CG) Arctic environment in 24 hours, which was made possible through a technology called Virtual Production Hub.
91裸聊视频淚t91裸聊视频檚 actually using something that was previously just a gaming engine for creating video game environments,91裸聊视频� said Jackson. 91裸聊视频淚t91裸聊视频檚 getting to the point where it really stands up to a lot of the CG work being used right now.91裸聊视频�
The ad was just one of many created for One Peak91裸聊视频檚 #adsolation campaign, which has seen them make one ad every day.
91裸聊视频淚n 2020 when the pandemic started, we started doing a campaign where we would make an ad in 24 hours from start to finish 91裸聊视频� shoot, edit, release,91裸聊视频� said Jackson.
While Reynolds told the group that he didn91裸聊视频檛 know whether to hire them or kidnap them following the release of their Aviation American Gin ad, he has yet to respond to the group91裸聊视频檚 Mint Mobile production.
91裸聊视频淏ecause he91裸聊视频檚 local, we91裸聊视频檝e always had a dream to do a project with him. We91裸聊视频檙e hoping that one of these days, we can get him out here,91裸聊视频� said Jackson.
aaron.hemens@kelownacapnews.com
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