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91ƵMission: Impossible91Ƶ debuts with $80M over five days

Tom Cruise blockbuster ignites box office but falls short of expectations
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Actor Tom Cruise poses for photographers on the red carpet of the world premiere for the movie 91ƵMission: Impossible - Dead Reckoning91Ƶ at the Spanish Steps in Rome Monday, June 19, 2023. (AP Photo/Alessandra Tarantino)

After a globe-trotting publicity blitz by star Tom Cruise, launched with a franchise-best $80 million over five days, though it came in shy of industry expectations with a $56.2 million haul over the three-day weekend, according to studio estimates.

The Paramount Pictures debut was boosted by strong overseas sales of $155 million from 70 markets. But while a $235 million worldwide launch marked one of the best global openings of the year, 91ƵDead Reckoning91Ƶ couldn91Ƶt approach the high-speed velocity of last summer91Ƶs top film,

91ƵDead Reckoning Part One,91Ƶ the seventh film in the 27-year-old series, had been forecast to better the franchise high of the previous installment, 91ƵFallout,91Ƶ which opened with $61 million domestically in 2018. Instead, it also fell short of the $57.8 million 91ƵMission: Impossible II91Ƶ debuted with in 2000.

That puts the film91Ƶs opening-weekend tally very close to which opened in U.S. and Canadian theaters with $82 million over five days and $60 million over the three-day weekend. Paramount and Skydance had higher hopes for the action extravaganza of 91ƵDead Reckoning,91Ƶ which cost $290 million to make, not counting marketing expenses.

Those costs were inflated, in part, by the pandemic. 91ƵDead Reckoning,91Ƶ directed by Christopher McQuarrie, was among the first major productions shut down by COVID-19. It was preparing to shoot in Italy in March 2020. When the film got back on track, McQuarrie and Cruise helped lead the industry-wide recovery back to film sets 91Ƶ albeit with some along the way.

Still, 91ƵDead Reckoning91Ƶ was hailed as a high point in the franchise. Critics (96% fresh on Rotten Tomatoes) and fans (an 91ƵA91Ƶ CinemaScore) alike came away awed by the stunts and chases of the latest 91ƵMission: Impossible91Ƶ film. Though the coming competition of 91Ƶ the much-anticipated debuts of 91ƵBarbie91Ƶ and 91ƵOppenheimer91Ƶ 91Ƶ looms, 91ƵMission: Impossible91Ƶ should play well for weeks to come.

91ƵThis is a global franchise. It91Ƶs going gangbusters and its going to play for a long time. Quality always wins in the end,91Ƶ said Chris Aronson, distribution chief for Paramount.

91ƵDead Reckoning,91Ƶ Aronson said, met or exceeded the studio91Ƶs expectations.

91ƵIn international markets, in like-for-like markets, we91Ƶre 15% ahead of 91ƵFallout,91Ƶ and that91Ƶs taking China out,91Ƶ added Aronson. 91ƵDomestically, we91Ƶre over 3% ahead of 91ƵFallout91Ƶ for the first five days. To beat its predecessor is phenomenal, especially in this environment.91Ƶ

Cruise, the so-called savior of movie theaters last year, traveled tirelessly to again pump life back into a summer box office that91Ƶs been sluggish. After a splashy world premiere in Rome with a red-carpet on the Spanish Steps, Cruise and McQuarrie surprised theaters in Atlanta, Miami, Toronto and Washington D.C. in the days ahead of opening.

91ƵDead Reckoning91Ƶ hit theaters at a crucial mid-summer period for Hollywood, and not just because of which began Thursday. 91ƵMission: Impossible91Ƶ launched a week before one of the biggest box-office showdowns of the year.

Though 91ƵDead Reckoning91Ƶ and 91ƵOppenheimer91Ƶ have vied for some of the same IMAX screens, each film has publicly endorsed the idea that a rising tide lifts all blockbusters. Cruise and McQuarrie in early July even bought opening-weekend tickets to both 91ƵBarbie91Ƶ and 91ƵOppenheimer.91Ƶ 91ƵBarbie91Ƶ director Greta Gerwig and 91ƵOppenheimer91Ƶ filmmaker Christopher Nolan reciprocated with their own gestures of support.

However that trio of films performs over the next few weeks will do a lot to determine the fate of the summer box office.

91ƵThese are a crucial couple of weeks for the industry starting this weekend,91Ƶ said Paul Dergarabedian, senior media analyst for data firm Comscore. 91ƵI think it91Ƶs going to be a fun reinvigoration of the box office because we have had a few films underperforming. Really, the summer movie season restarts this week with 91ƵMission91Ƶ leading into 91ƵBarbenheimer.91Ƶ91Ƶ

No other new wide release challenged 91ƵMission: Impossible91Ƶ over the weekend. Second place went to Angel Studios91Ƶ faith-based political thriller 91ƵSound of Freedom91Ƶ which increased 37% in its second with $27 million. Jim Caveziel stars in the child trafficking drama.

Last week91Ƶs top film, 91Ƶ 91Ƶ slid to third with $13 million in its second weekend. 91ƵIndiana Jones and the Dial of Destiny91Ƶ is dropping quickly with $12 million its third weekend, with a domestical total so far of $145.4 million.

In limited release, opened to $270,000 from six theaters in New York and Los Angeles.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.

1. 91ƵMission: Impossible 91Ƶ Dead Reckoning Part One,91Ƶ $56.2 million.

2. 91ƵSound of Freedom,91Ƶ $27 million.

3. 91ƵInsidious: The Red Door,91Ƶ $13 million.

4. 91ƵIndiana Jones and the Dial of Destiny,91Ƶ $12 million.

5. 91ƵElemental,91Ƶ $8.7 million.

6. 91ƵSpider-Man: Across the Spider-Verse,91Ƶ $6.1 million.

7. 91ƵTransformers: Rise of the Beasts,91Ƶ $3.4 million.

8. 91ƵNo Hard Feelings,91Ƶ $3.3 million.

9. 91ƵJoy Ride,91Ƶ $2.6 million.

10. 91ƵThe Little Mermaid,91Ƶ $2.4 million.

READ ALSO: The story behind Barbenheimer, the summer91Ƶs most online movie showdown





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