Netflix is lowering video quality for its subscribers in Canada as it attempts to reduce soaring demands on internet bandwidth in the midst of the COVID-19 pandemic.
The streaming giant says it introduced changes on Thursday that are designed to slash its data traffic by 25 per cent as internet service providers deal with a surge in user activity.
The lower bandwidth streams of Netflix programs should still deliver the usual quality of each plan, the company said, whether it91裸聊视频檚 ultra-high definition 4K, high-definition or standard definition.
91裸聊视频淲e believe that this will provide significant relief to congested networks and will be deploying it in Canada for the next 30 days,91裸聊视频� said Ken Florance, vice president of content delivery in a statement on Thursday.
The move comes as telecom companies see a rise in bandwidth usage while Canadians self-isolate at home and use video streaming services more frequently than usual.
Bell Media said it91裸聊视频檚 planning its own traffic measures for the Crave streaming service, which offers programming from HBO and Showtime. The telecommunication company91裸聊视频檚 quality reductions may downgrade higher-definition streams even more than Netflix.
91裸聊视频淐rave does plan to temporarily reduce the quality of streams on certain devices,91裸聊视频� the company said in a statement late Thursday.
The Crave 1080p and 4K streams will be reduced to 720p on Android mobile devices, Chromecast, and Apple products, including its Apple TV devices, it noted.
Netflix previously introduced bandwidth measures in other parts of the word over the past two weeks. Similar reductions in video quality were made in Europe, India, Australia, New Zealand and some Latin American countries.
In a blog post last week, Florance explained that Netflix has many different levels of streaming quality for each title within each resolution tier. With the changes, he said Netflix is simply removing the highest bandwidth streams, which lowers the bitrate per second on the streams.
91裸聊视频淚f you are particularly tuned into video quality you may notice a very slight decrease in quality within each resolution. But you will still get the video quality you paid for,91裸聊视频� Florance wrote at the time.
91裸聊视频淲e are living through a global crisis, and we all have a responsibility to help where we can,91裸聊视频� he added.
Other streaming companies have made changes in certain regions to limit bandwidth.
YouTube announced similar moves to ease the pressures on internet traffic earlier this week, while Disney Plus and Amazon91裸聊视频檚 Prime Video have enacted bandwidth measures in Europe.
A representative for Disney says the streaming service isn91裸聊视频檛 planning to do the same in Canada at this time, while a representatives for Amazon did not immediately provide comment.
David Friend, The Canadian Press
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