Everybody seems to be blaming massive orders of Adele91Ƶs new album for a historic backlog at vinyl manufacturers, but Nashville singer Lindsay Ell says people should go easy on the pop superstar.
Last year, as the Calgary-born country artist planned the release of her own album 91ƵHeart Theory,91Ƶ she learned of supply chain delays that would make it impossible to premiere the vinyl version on the same day as digital platforms.
91ƵIn the middle of COVID, a lot of the factories making vinyl weren91Ƶt even in full operation,91Ƶ Ell said.
But she didn91Ƶt want to leave fans who pre-ordered vinyl packages hanging, so she turned to modern technology for a lifeline.
91ƵWhat I had to do was throw in a digital copy and say, 91ƵWe91Ƶll send your vinyl when it91Ƶs finished,91Ƶ91Ƶ Ell said.
By all accounts, the vinyl pressures have only intensified in 2021 91Ƶ and there is little relief in sight.
Even as total album sales have fallen in Canada this year, vinyl sales are up 91Ƶ an astounding 53 per cent to 476,000 units in the first half of 2021 compared to the same period a year ago, according to a study by MRC Data and Billboard.
Around the world, vinyl pressing facilities are stretched to the limit with 24-hour, nearly seven-day-a-week production still not meeting demand.
Add to that smaller acts who are vying for factory bookings as major label artists dig into their back catalogues with huge pressing orders. Rihanna just issued her entire discography on vinyl while Taylor Swift released a four-vinyl re-recording of her 2012 album 91ƵRed.91Ƶ
Making matters worse are shortages of key materials and concerns some retailers won91Ƶt be stocked on the hottest titles for the Christmas rush.
Adele drew attention to the overburdened vinyl industry in a recent interview when she revealed her album 91Ƶ3091Ƶ had to be turned in six months early to ensure enough copies were ready for release this Friday.
Variety later reported that her label pressed a whopping 500,000 vinyl copies, an order that may help the British singer smash first-week sales records but only further stressed the market.
Ed Sheeran told an Australian radio show he rushed to complete his new album for July because 91ƵAdele had basically booked out all the vinyl factories.91Ƶ
Neil Young griped on his website about how backed-up vinyl orders pushed the expected summer release of his album 91ƵBarn91Ƶ to December.
Those complaints are familiar to Shawn Johnson, president of Precision Record Pressing in Burlington, Ont., but he said it91Ƶs not fair to blame a single artist or album for capacity woes that have existed for years.
When vinyl saw a resurgence about a decade ago, manufacturers couldn91Ƶt have predicted how quickly the market would grow, he said. They also didn91Ƶt foresee a global pandemic that would temporarily shutter facilities and inspire locked-down music lovers to invest in turntables.
91ƵIn the market right now, every unit of capacity is taken because there91Ƶs excess demand,91Ƶ Johnson said.
Kinks in the supply chain made their way down to vinyl factories too. Soaring nickel prices increased the cost of making new vinyl pressing plates, while demand for plastics led to a scarcity of the PVC compound used in making records. Even cardboard album sleeves were affected by a historic lumber shortage earlier this year, Johnson said.
91ƵThe supply chain challenges are coming and going,91Ƶ he added. 91ƵSomething abates and something gets worse.91Ƶ
More uncertainty is likely next year as a deluge of new albums arrives from artists who91Ƶve been cooped up recording music for the past two years. Johnson said some labels are looking to head off the crush by booking vinyl production slots into late summer 2022. He isn91Ƶt confident that will ease capacity troubles.
91ƵI don91Ƶt think it looks like there91Ƶs any chance the market will be balanced earlier than maybe the middle of 2023,91Ƶ he said.
91ƵAnd whether it gets balanced or not will depend on (if) demand continues to grow.91Ƶ
Those gloomy predictions worry some in the Canadian music industry who picture artists hitting the road again without having vinyl for sale at the merch table.
Ontario indie label True North Records experienced that first-hand when Colin James turned in his latest album 91ƵOpen Road91Ƶ last summer only to learn the pressings wouldn91Ƶt be ready for the November digital and CD release. He91Ƶd have to wait until February 2022, leaving the fall leg of his tour without fresh vinyl to sell.
91ƵWe91Ƶre trying to speak with artists submitting their stuff now and say, 91ƵLook, if you want to have vinyl, let91Ƶs extend the (release) maybe even into the second quarter of 2022,91Ƶ91Ƶ said Judy Smyth, distribution and supply chain manager at True North.
91ƵProduction timelines right now are at least six months.91Ƶ
Smyth suggested one risk to issuing vinyl several months after the digital release is that some potential customers might91Ƶve moved on.
91ƵIf you91Ƶre setting up all this momentum for a huge album 91Ƶ you kind of lose all that,91Ƶ she said.
91ƵThen it91Ƶs only people that are really into the vinyl that get it.91Ƶ
Fellow indie label Six Shooter Records started feeling the pinch earlier this year when its records started 91Ƶgetting bumped over and over again91Ƶ from the production schedule, said digital media manager Sarah Sleeth.
Faced with a longer window, the Toronto-based company started to consider unique vinyl designs that would strike the fancy of superfans and serious collectors.
91ƵWe decided to use these unexpected lead times and make them work for us instead of against us,91Ƶ Sleeth said.
Two separate albums released this year by Hamilton duo Whitehorse were among the test subjects.
91ƵStrike Me Down91Ƶ came in three different colour designs. The most elaborate version consists of two clear records moulded together. Between the layers, there91Ƶs pink liquid and a burst of gold glitter used in the music video for 91ƵAm I Just Gonna Stand Here (While You Take My Girl Away).91Ƶ The special edition retails for $169.
The other Whitehorse album, 91ƵModern Love,91Ƶ features a vibrant 91Ƶsplatter91Ƶ design that matches the vinyl91Ƶs cover. But it91Ƶs set to debut on vinyl nearly 11 months after its release on other formats, and far later than Six Shooter had originally planned.
They91Ƶre marking its anticipated arrival in early 2022 with promotions linked to Valentine91Ƶs Day and the possibility that fans who purchased a digital copy might double-dip for the vinyl.
91ƵThere91Ƶs always a bit of nervousness, like, will fans still pay attention?91Ƶ Sleeth said.
91ƵBut luckily, we91Ƶre finding that they will wait 91Ƶ so it really works in our favour.91Ƶ
91ƵDavid Friend, The Canadian Press