In a movie match-up almost as unlikely as Martin Scorsese took on Taylor Swift in cinemas over the weekend. And while the box office belonged for a second time to 91ƵTaylor Swift: The Eras Tour,91Ƶ Scorsese91Ƶs 91ƵKillers of the Flower Moon91Ƶ got off to a strong start in Apple Studios91Ƶ first major theatrical gambit.
After of $92.8 million, 91ƵTaylor Swift: The Eras Tour91Ƶ took in an estimated $31 million over the weekend from 3,855 locations, according to AMC Theaters. , the theater chain is distributing Swift91Ƶs concert film, and playing it only Thursdays through Sundays.
Most Swifties rushed to see the film on opening weekend, when a large percent of sales were driven by advance ticketing. Sales dropped a steep 67% in its second weekend, potentially signifying that 91ƵThe Eras Tour91Ƶ was predominantly an opening-weekend phenomenon.
But 91ƵThe Eras Tour91Ƶ has still proved to be a movie event unlike any other. Within days, it became the highest grossing concert film ever in North America, not accounting for inflation. It91Ƶs quickly accumulated $129.8 million domestically.
More was riding on a historical crime drama about a string of murders against the Osage nation in the early 1920s. The film, which cost at least $200 million to make, is the largest production yet from Apple Studios. The streamer partnered with Paramount Pictures to release Scorsese91Ƶs adaptation of David Grann91Ƶs bestseller in 3,628 theaters, with plans to later stream it on a not-yet-announced date on Apple TV+.
91ƵKillers of the Flower Moon91Ƶ debuted with $23 million, marking the third best opening for the 80-year-old Scorsese, following 91ƵShutter Island91Ƶ ($41 million in 2010) and 91ƵThe Departed91Ƶ ($26.9 million in 2006). Though Scorsese91Ƶs latest opus, starring Leonardo DiCaprio, Lily Gladstone and Robert De Niro, will have a hard road to reaching profitability, it91Ƶs a successful launch for a 206-minute-long adult-skewing drama 91Ƶ a type of movie that, has struggled mightily at the box office in recent years.
And 91ƵKillers of the Flower Moon,91Ƶ with , an 91ƵA-91Ƶ CinemaScore from audiences and the backing of a robust Oscar campaign, should continue to play well over the long haul. It added $21 million overseas.
91ƵKiller of the Flower Moon91Ƶ also marks the best wide-release debut for a film from a streaming company. While Netflix (which backed Scorsese91Ƶs last narrative feature, in 2019) has charted a mostly limited approach to theatrical release, Apple and Amazon, which last year closed its purchase of MGM, have pursued more expansive theatrical strategies.
Earlier this year, Apple said it plans to spend $1 billion a year making movies that will have theatrical releases before reaching its streaming service. Apple is also behind Ridley Scott91Ƶs upcoming 91ƵNapoleon,91Ƶ with Joaquin Phoenix, which Sony Pictures will distribute Nov. 22, and has partnered with Universal for Matthew Vaughn91Ƶs 91ƵArgylle,91Ƶ due out Feb. 2.
Paramount had initially signed on to produce and distribute 91ƵKillers of the Flower Moon,91Ƶ but transitioned into the deal with Apple when costs of project, shot during the pandemic, rose.
91ƵIf 91Ƶflexibility91Ƶ is the new mantra of the theatrical movie business, then this is a significant success 91Ƶ it establishes a viable option for the companies,91Ƶ David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, said of the 91ƵKillers of the Flower Moon91Ƶ launch.
As dissimilar as 91ƵTaylor Swift: The Eras Tour91Ƶ and 91ƵKillers of the Flower Moon91Ƶ are, they91Ƶre alike in their extended run times. A double features of the weekend91Ƶs top two movies would have taken you six hours and 14 minutes, not counting ads and trailers.
91ƵKillers of the Flower Moon91Ƶ also reeled in more young moviegoers than you might have expected. Paramount said 44% of ticket buyers were under the age of 30.
91ƵExorcist: The Believer,91Ƶ the horror sequel directed by David Gordon Green, came in a distant third with $6.7 million in its third weekend of release. The Universal, Blumhouse film has grossed $54.2 million domestically.
91ƵPAW Patrol: The Mighty Movie91Ƶ came in at No. 4 with $4.3 million in its fourth weekend. The fifth spot went to the rerelease of Tim Burton91Ƶs 91ƵThe Nightmare Before Christmas,91Ƶ which collected $4.1 million 30 years after it first landed in theaters.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.
1. 91ƵTaylor Swift: The Eras Tour,91Ƶ $31 million.
2. 91ƵKillers of the Flower Moon,91Ƶ $23 million.
3. 91ƵThe Exorcist: Believer,91Ƶ $5.6 million.
4. 91ƵPaw Patrol: The Mighty Movie,91Ƶ $4.5 million.
5. 91ƵThe Nightmare Before Christmas,91Ƶ $4.1 million.
6. 91ƵSaw X,91Ƶ $3.6 million.
7. 91ƵThe Creator,91Ƶ $2.6 million.
8. 91ƵLeo: Bloody Sweet,91Ƶ $2.1 million.
9. 91ƵA Haunting in Venice,91Ƶ $1.1 million.
10. 91ƵThe Blind,91Ƶ $1 million.