Movie theaters turned into concert venues this weekend as Swifties brought their dance moves and friendship bracelets to multiplexes across the country. The unparalleled enthusiasm helped propel 91裸聊视频淭aylor Swift: The Eras Tour91裸聊视频� to a massive, first place debut between $95 million and $97 million in North America, AMC Theatres said Sunday.
It91裸聊视频檚 easily the biggest opening for a concert film of all time, and, not accounting for inflation, has made more than the $73 million 91裸聊视频淛ustin Bieber: Never Say Never91裸聊视频� earned in 2011. In today91裸聊视频檚 dollars, that would be around $102 million. And if it comes in on the higher end of projections when totals are released Monday, it could be the biggest October opening ever. The one to beat is 91裸聊视频淛oker,91裸聊视频� which launched to $96.2 million in 2019.
A , premium pricing, star power and loose movie theater etiquette91裸聊视频攎ore dancing and shouting than a Star Wars premiere91裸聊视频攈ave made it an undeniable hit. Compiled from Swift91裸聊视频檚 summer shows at Southern California91裸聊视频檚 SoFi Stadium, the film opened in 3,855 North American locations starting with 91裸聊视频渟urprise91裸聊视频� Thursday evening previews. Those showtimes helped boost its opening day sum to $39 million 91裸聊视频� the second biggest ever for October, behind 91裸聊视频淛oker91裸聊视频檚91裸聊视频� $39.3 million.
91裸聊视频淭his is a phenomenal number,91裸聊视频� said Paul Dergarabedian, the senior media analyst for Comscore. 91裸聊视频淭o have a blockbuster style opening weekend for a concert film is unprecedented.91裸聊视频�
Swift, who produced the film, went around the Hollywood studio system to distribute the film, making a deal directly with AMC, the largest exhibition company in the United States. With her 274 million Instagram followers, Swift hardly needed a traditional marketing campaign to get the word out.
Beyonc茅 made a similar deal with the exhibitor for 91裸聊视频� 91裸聊视频� which will open on Dec. 1. The two superstars posed together at the premiere of 91裸聊视频淭he Eras Tour91裸聊视频� earlier this week in Los Angeles. It was a needed injection of star power with Hollywood actors over that has left most red carpets void of glamourous talent and resulted in several high-profile films being pushed to next year.
91裸聊视频淭he Eras Tour,91裸聊视频� directed by Sam Wrench, is not just playing on AMC screens either. The company, based in Leawood, Kansas, worked with sub-distribution partners Variance Films, Trafalgar Releasing, Cinepolis and Cineplex to show the film in more than 8,500 movie theatres globally in 100 countries.
The spotlight on Swift has been especially intense lately as a result of her with tight end Travis Kelce. The two made separate surprise appearances on 91裸聊视频淪aturday Night Live91裸聊视频� this weekend and were also photographed holding hands in New York.
It led to some hyperbolic projections going into the weekend, with some analysts predicting that 91裸聊视频淭he Eras Tour91裸聊视频� could make over $125 million. Dergarabedian said it91裸聊视频檚 common for outsized expectations to be attached to massive brands like Swift. There91裸聊视频檚 also no precedent for something like 91裸聊视频淭he Eras Tour91裸聊视频� and a celebrity of Swift91裸聊视频檚 stature.
91裸聊视频淭he laws of gravity don91裸聊视频檛 apply to Taylor Swift,91裸聊视频� Dergarabedian said.
The film scored well with both and audiences, who gave it an A+ CinemaScore, a metric that typically signals a film will continue to do well after its first weekend.
Elizabeth Frank, the executive vice president of worldwide programming and chief content officer for AMC Theatres, said in a statement that they are grateful to Taylor Swift.
91裸聊视频淗er spectacular performance delighted fans, who dressed up and danced through the film,91裸聊视频� Frank said. 91裸聊视频淲ith tremendous recommendations and fans buying tickets to see this concert film several times, we anticipate 91裸聊视频楾aylor Swift: The Eras Tour91裸聊视频� concert film playing to big audiences for weeks to come.91裸聊视频�
The stadium tour, which continues internationally, famously crashed Ticketmaster91裸聊视频檚 site and re-sale prices became astronomical. Pollstar projects that it will earn some $1.4 billion. The concert film offered fans both better seats and a much more affordable way to see the show for the first or fifth time. Prices are higher than the national average, at $19.89, which references her birth year and 2014 album, and ran closer to $29 a pop for premium large format screens like IMAX. Even so, they are significantly less than seat at one of the stadium shows.
Showtimes are also more limited than a standard Hollywood blockbuster, but AMC is guaranteeing at least four a day on Thursdays, Fridays, Saturdays, and Sundays at all AMC locations in the U.S. Many locations also specified that there are no refunds or exchanges. And fans will have to wait a while for 91裸聊视频淭he Eras Tour91裸聊视频� to be available on streaming 91裸聊视频� part of the AMC deal was a 13-week exclusive theatrical run.
Michael O91裸聊视频橪eary, CEO of the National Association of Theater Owners said in a statement the moment was, 91裸聊视频淎nother landmark weekend for cinemas.91裸聊视频�
91裸聊视频淭his year has been marked by unprecedented experiences for movie lovers in theaters across this nation,91裸聊视频� O91裸聊视频橪eary continued in a statement. 91裸聊视频淭he 91裸聊视频楨ras Tour91裸聊视频� debut proves, yet again, that fans are eager to share other experiences in a communal way, with theater owners working creatively to build memorable moments in their cinemas.91裸聊视频�
O91裸聊视频橪eary said that a survey of 6,000 people by his organization and The Cinema Foundation found that 72% want to see more concert films on the big screen.
91裸聊视频淭he Eras Tour91裸聊视频� accounted for over 70% of the total weekend box office grosses. 91裸聊视频淭he Exorcist: Believer91裸聊视频� placed a very distant second in its second weekend with $11 million, followed by the 91裸聊视频淧aw Patrol91裸聊视频� movie in third with $7 million. Rounding out the top five was 91裸聊视频淪aw X91裸聊视频� with $5.7 million and 91裸聊视频淭he Creator91裸聊视频� with $4.3 million.
91裸聊视频淭his is great news for theaters,91裸聊视频� Dergarabedian said. 91裸聊视频�91裸聊视频橳he Eras Tour91裸聊视频� wasn91裸聊视频檛 even on our radar in mid-August. You take this out of the equation and it would have been a totally different weekend.91裸聊视频�
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.
1. 91裸聊视频淭aylor Swift: The Eras Tour,91裸聊视频� $95 to $97 million.
2. 91裸聊视频淭he Exorcist: Believer,91裸聊视频� $11 million.
3. 91裸聊视频淧aw Patrol: The Mighty Movie,91裸聊视频� $7 million.
4. 91裸聊视频淪aw X,91裸聊视频� $5.7 million.
5. 91裸聊视频淭he Creator,91裸聊视频� $4.3 million.
6. 91裸聊视频淎 Haunting in Venice,91裸聊视频� $2.1 million.
7. 91裸聊视频淭he Blind,91裸聊视频� $2 million.
8. 91裸聊视频淭he Nun II,91裸聊视频� $1.6 million.
9. 91裸聊视频淭he Equalizer 3,91裸聊视频� $960,000.
10. 91裸聊视频淒umb Money,91裸聊视频� $920,000.
