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Video game adaptation 91ƵFive Nights at Freddy91Ƶs91Ƶ notches $130M global debut

Film stars Josh Hutcherson, Mary Stuart Masterson and Matthew Lillard
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This image released by Universal Pictures shows, from left, Bonnie, Freddy Fazbear and Chica in a scene from 91ƵFive Nights at Freddy91Ƶs.91Ƶ (Universal Pictures via AP)

It hardly mattered that 91ƵFive Nights at Freddy91Ƶs91Ƶ was released simultaneously in theaters and on streaming this weekend. Fans flocked to movie theaters across the country to see the scary video game adaptation on the big screen, which made $78 million to top the North American box office, according to studio estimates Sunday.

Universal Pictures bet on a day-and-date release on the weekend before Halloween, sending it to 3,675 theaters in the U.S. and Canada, while also making it available for Peacock subscribers, the subscription streaming service owned by NBCUniversal. The movie also opened in 64 markets internationally, where it91Ƶs expected to gross $52.6 million, giving the film a $130.6 million global launch 91Ƶ the biggest of any horror released this year.

91ƵIt was an extraordinary debut,91Ƶ said Jim Orr, the president of domestic distribution for Universal, who praised Blumhouse, the filmmakers and the studio91Ƶs marketing department for the targeted campaign.

91ƵOur marketing department continues to be one of the great superpowers we have at Universal,91Ƶ he said.

Blumhouse, the company behind 91ƵParanormal Activity,91Ƶ 91ƵGet Out91Ƶ and recent horror hits like 91ƵM3GAN91Ƶ and 91ƵThe Black Phone,91Ƶ produced 91ƵFive Nights at Freddy91Ƶs,91Ƶ which was directed by Emma Tammi and stars Josh Hutcherson, Mary Stuart Masterson and Matthew Lillard. The popular video game series, in which a security guard has to fend off murderous animatronic characters at a run down family pizza restaurant, Freddy Fazbear91Ƶs Pizza, was created by Scott Cawthon and first released in 2014.

While the game91Ƶs fanbase was strong, and passionate, the movie took many years to make. Producer Jason Blum said in an interview with IGN earlier this year that he was made fun of for pursuing an adaptation.

91ƵEveryone said we could never get the movie done, including, by the way, internally in my company,91Ƶ Blum said. They made the film with a reported $20 million production budget.

And it paid off: 91ƵFive Nights at Freddy91Ƶs91Ƶ is his company91Ƶs biggest opening of all time, surpassing 91ƵHalloween91Ƶs91Ƶ domestic and global debut. It91Ƶs also Blumhouse91Ƶs 19th No. 1 debut, which Orr noted is an 91Ƶamazing accomplishment.91Ƶ

The opening weekend audience was predominately male (58%) and overwhelmingly young, with an estimated 80% under the age of 25 and 38% between the ages of 13 and 17.

While the numbers aren91Ƶt surprising for anyone who knows the game91Ƶs audience, it is still notable for a generation not known for making theatrical moviegoing a priority.

91ƵIt91Ƶs great to get that kind of audience in theaters,91Ƶ Orr said.

Audiences gave the film an A- CinemaScore, which could be promising for future weekends too.

91ƵIt91Ƶs a very young demographic,91Ƶ said Paul Dergarabedian, the senior media analyst for Comscore. 91ƵIt won91Ƶt be lost on any of the other studios or video game manufacturers. This door has been kicked wide open.91Ƶ

It91Ƶs also notable that so many chose theaters even though it was also available to watch at home.

91ƵIn some cases streaming can be additive and complimentary to theatrical,91Ƶ Dergarabedian said. 91ƵClearly audiences wanted that communal experience.

91ƵFive Nights at Freddy91Ƶs91Ƶ did not score well with critics, however. It currently has a dismal 25% on Rotten Tomatoes. that it 91Ƶhas to go down as one of the poorest films in any genre this year.91Ƶ But like many other horror movies, it appears to be critic-proof.

In second place, 91ƵTaylor Swift: The Eras Tour91Ƶ is expected to cross $200 million in global grosses by the end of Sunday, having added $14.7 million domestically and $6.7 million internationally this weekend. The concert film, distributed by AMC Theatres, is in its third weekend in theaters where it is only playing from Thursday through Sunday, though there will be 91Ƶspecial Halloween showtimes91Ƶ on Tuesday at a discounted price of $13.13.

Third place went to 91ƵKillers of the Flower Moon,91Ƶ which added $9 million in its second weekend, bringing its total domestic earnings to $40.7 million, according to Paramount. With an additional $14.1 million from international showings, the film91Ƶs global total now stands at over $88 million.

Angel Studios91Ƶ 91ƵAfter Death,91Ƶ a Christian documentary film about people who have had near death experiences, opened in fourth place to $5.1 million from 2,645 locations.

And 91ƵThe Exorcist: Believer91Ƶ rounded out the top five with $3.1 million in its fourth weekend, bringing its domestic earnings to just shy of $60 million.

Several of the fall91Ƶs high-profile films also launched in very limited release this weekend, including and .91Ƶ Both opened exclusively in New York and Los Angeles and will expand in the coming weeks.

Focus Features91Ƶ 91ƵThe Holdovers,91Ƶ starring Paul Giamatti as a curmudgeonly ancient history teacher at a New England prep school, debuted in six theaters where it earned an estimated $200,000.

Coppola91Ƶs 91ƵPriscilla,91Ƶ about Priscilla Presley91Ƶs life with Elvis, also opened on four screens in New York and Los Angeles, where it averaged $33,035 per screen. With a cumulative gross of $132,139, the A24 release starring Cailee Spaeny and Jacob Elordi expands nationwide next weekend.

91ƵIt was an eclectic and exciting weekend for moviegoers,91Ƶ Dergarabedian said. 91ƵIf you couldn91Ƶt find a film to your liking, you91Ƶre not looking hard enough.91Ƶ

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.

1. 91ƵFive Nights at Freddy91Ƶs,91Ƶ $78 million.

2. 91ƵTaylor Swift: The Eras Tour,91Ƶ $14.7 million.

3. 91ƵKillers of the Flower Moon,91Ƶ $9 million.

4. 91ƵAfter Death,91Ƶ $5.1 million.

5. 91ƵThe Exorcist: Believer,91Ƶ $3.1 million.

6. 91ƵPaw Patrol: The Mighty Movie,91Ƶ $2.2 million.

7. 91ƵFreelance,91Ƶ $2.1 million.

8. 91ƵThe Nightmare Before Christmas91Ƶ (re-release), $2 million.

9. 91ƵSaw X,91Ƶ $1.7 million.

10. 91ƵThe Creator,91Ƶ $1 million.





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