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WATCH: 91Ƶhyper-talented91Ƶ team behind Okanagan-centric music video

New Justin J. Moore music video shot in Kelowna, Armstrong with team of 20-somethings

A group of 91Ƶhyper-talented91Ƶ 20-somethings from across the Okanagan valley are behind Vernon-born singer-songwriter Justin J. Moore91Ƶs latest music video.

Moore made waves after a video of a duet with opera singer dad Paul Moore went viral last year. The cover of Ed Sheeran91Ƶs Perfect Symphony has since garnered more than 200,000 views.

But now, he91Ƶs back with his moving breakup anthem and music video that was entirely shot in the Okanagan.

Local viewers will recognize several spots captured in Moore91Ƶs Someone Who Loved You Can video. Kelowna91Ƶs Bernard Avenue, Dayton Street pedestrian overpass and City Park backdrop the dissolution of a relationship portrayed by Chelsea Tansey and Taylor Mcknight.

91ƵWe were really taking a new look at Kelowna and trying to capture the vibe of a proper city,91Ƶ Moore said. 91ƵThat91Ƶs where my heart is anytime I write a song, it91Ƶs always metropolitan; people up at all hours, there91Ƶs life 91Ƶ that91Ƶs where my heart is. Kelowna does a better job at that than anywhere else in the Okanagan.91Ƶ

Plus, he added, 91ƵWe literally knew all the hot spots already because we live here.91Ƶ

Director Jackson Parker was on board the second he heard Moore91Ƶs song, which was written, recorded and mixed in his bedroom.

91ƵHe actually had gone through something pretty much exactly like me,91Ƶ Moore said. 91ƵWhen I sent him the song, he said, 91ƵDude, it91Ƶs time we make an actual music video.91Ƶ91Ƶ

The hardest part for Moore, he said, was shooting scenes in a barn in Armstrong in the freezing January air.

91ƵIt was fricken91Ƶ freezing,91Ƶ Moore said, admitting he91Ƶs a 91Ƶbit of a baby91Ƶ when it comes to cold.

91ƵI had to keep going into the car because my nose was turning bright red.91Ƶ

The video was shot in less than 10 hours thanks to a meticulously detailed shot list, planned by Moore and Parker, and quick work behind the camera by videographer Brody Jones of Brody Jones Cinema.

91ƵIt was a highly collaborative passion project from everybody,91Ƶ Moore said of his small crew from Armstrong, Vernon and Lake Country. 91ƵThese are hyper-talented guys that will one day be the top dogs in their industry wherever they live.

They are at prodigy levels and they91Ƶre all under 25,91Ƶ Moore said.

Moore said although he91Ƶs still trying to find his style of music, Someone Who Loved You Can connected more than anything he91Ƶs put out so far.

Next up, Moore is eyeing an EP and of course, more collaboration with Parker.

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Vernon-born Justin J. Moore91Ƶs music video for Someone Who Loved You Can captures Kelowna91Ƶs city vibe. (Justin J. Moore - YouTube)




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