Up and coming artists have a lot more to do to become a success than their predecessors, says a record label panellist who spoke to musicians during a BreakOut West conference session Friday.
91裸聊视频淭here91裸聊视频檚 definitely a level of which an artist needs to be, probably for any of our labels to want to sign them91裸聊视频� they need to be further along now than they would have had to be 20 years ago, there are just less resources,91裸聊视频� said Helen Britton, of Six Shooter Records.
Seven record label executives spoke to musicians about what it takes to get signed and the value of having a record label versus doing it yourself as a musician.
91裸聊视频淔or me, the artist has to have done a whole lot of groundwork already to justify other people getting involved (in their project),91裸聊视频� said Michael Lambert, of A Modern Way, adding that the label will often work with artists for up to 18 months before they decide to sign them.
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Most of the panellists were not only record label executives but managers, musicians and sometimes agents.
Joseph Blood, with 604 Records and Simkin Artist Management said 91裸聊视频渢hat91裸聊视频檚 because it91裸聊视频檚 so hard to make money on the label side, you have to supplement in other ways, either with publishing or management91裸聊视频� I think it91裸聊视频檚 just the nature of the industry right now.91裸聊视频�
Lambert, from the U.K., disagreed, saying he would rather work with a label that loves an artist and has expertise in that area, and would rather use 91裸聊视频渋nternational teams that we can plug in when we need to.91裸聊视频�
Andrew Morrison, musician for The Jerry Cans and also with Aakuluk Music, his own label, said working with a label allows the artist to spend more time working on music, rather than dealing with the day-to-day business side of the career.
91裸聊视频淚 always tell people or tell other artists its a very cool change when you work with people who have nothing to do with being on stage and have everything to do with the background work to make this happen91裸聊视频� it91裸聊视频檚 really allowed us to focus on making music and making art.91裸聊视频�
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To actually peak the interest of labels, performance history as well as a social media presence is huge for present-day musicians.
91裸聊视频淭hey need to not only post but interact,91裸聊视频� Britton said. 91裸聊视频淲e don91裸聊视频檛 want to be the only ones posting because people can smell management.91裸聊视频�
She said she91裸聊视频檚 considered putting it in musician91裸聊视频檚 contracts that a social media presence is mandatory.
In terms of wanting to invest in an artist, the panellists said a band or musician must have a vision in which they want the band to go, an existing image and they must already have brand ideas for themselves, uniqueness and a strong stage presence.
Nigel Jenkins, with Laughing Heart Music, said the musician must have great songs overall.
BreakOut West conferences and events run from Oct. 10 to 14.
carli.berry@kelownacapnews.com
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