The headline-grabbing frenzy to secure tickets to Taylor Swift91裸聊视频檚 Toronto shows is a culmination of the pop star91裸聊视频檚 91裸聊视频渦nique91裸聊视频� status in music history and her brilliant marketing skills, says a professor who taught a course on the subject.

Jamie Gillies, a communications and public policy professor who led the 91裸聊视频淐ommunications and Taylor Swift91裸聊视频� course at St. Thomas University in New Brunswick, says it91裸聊视频檚 no surprise that many Swifties were left on waitlists 91裸聊视频� or shut out altogether 91裸聊视频� in their attempts so far to buy coveted tickets for the only Canadian stop of the global Eras Tour.

91裸聊视频淚 think the challenge with Toronto is it91裸聊视频檚 six shows for 40 million people (across Canada), right? So they91裸聊视频檙e probably the most in-demand tickets, even more than the ones that have happened in U.S. and Europe, simply because there91裸聊视频檚 so many people trying to go to these six shows,91裸聊视频� Gillies said in an interview.

The first day of Ticketmaster presales on Wednesday was marked by celebration and disappointment, as some fans scored seats for the first two nights of Swift91裸聊视频檚 Toronto stop in November 2024 while others were wait-listed. When the next two dates went on sale Thursday, fans took to social media to report similar outcomes: the lucky ones got tickets while many more received the dreaded waitlist email.

Ticketmaster is staggering ticket sales for the six shows at Toronto91裸聊视频檚 Rogers Centre over three days to avoid online technical issues Swift fans may have encountered for past shows. Buyers must have already registered for and received a 91裸聊视频渧erified fan91裸聊视频� sale code in order to get in the virtual queue for the tickets.

Tickets are already being listed for resale on websites such as StubHub and SeatGeek for thousands of dollars each.

For fans like Emily Lessard, the disappointment of losing the Ticketmaster lottery is only compounded by the exorbitant price of resale tickets.

91裸聊视频淭he nose bleeds at the Rogers Centre 91裸聊视频� people are selling those for $1,700 per ticket and it91裸聊视频檚 just outrageous,91裸聊视频� said the 29-year-old Cambridge, Ont., resident who was planning to buy one ticket with money borrowed from family members had she been successful in getting a Ticketmaster presale code.

91裸聊视频淚t91裸聊视频檚 upsetting because 91裸聊视频� I91裸聊视频檝e been a Taylor Swift fan for more than half my life. I91裸聊视频檝e literally got YouTube videos of myself out there when I was like 14, singing her songs and stuff. And it just really sucks that only certain fans who can afford to go can go.91裸聊视频�

Gillies, who hopes to score his own tickets through the Royal Bank91裸聊视频檚 exclusive allocation of seats for its Avion members next week, said Swift91裸聊视频檚 enormous popularity means that her fans are actually 91裸聊视频渉appy to spend money91裸聊视频� to see her shows and buy related merchandise.

91裸聊视频淲hat makes it so interesting is that people are generally satisfied if they91裸聊视频檙e able to get tickets to a Taylor Swift show for $1,000 each,91裸聊视频� he said, calling it a 91裸聊视频済enuine91裸聊视频� phenomenon.

Swift and her team have developed marketing and branding strategies that revolve around her ability 91裸聊视频渢o sell herself, to sell authenticity, sell people the idea 91裸聊视频� of being close to Taylor Swift,91裸聊视频� Gillies said.

91裸聊视频淚 think the big thing that makes her incredibly unique is she came along in the music industry at such a fascinating time, sort of between millennials and gen Z, and the sort of newer, younger kids. She kind of hit at a particular time where she carried with her about 20 years91裸聊视频� worth of fans,91裸聊视频� he added, calling her 91裸聊视频渢he voice of a couple of generations91裸聊视频� and 91裸聊视频渙ne of the greatest songwriters of all time.91裸聊视频�

Gillies said the demand for Swift is so big, 91裸聊视频渟he could put on a show every night of the year 91裸聊视频� so 300 plus shows 91裸聊视频� and they would all sell out.91裸聊视频�

Losing out on Swift tickets is more than just missing a fun concert, Lessard said.

91裸聊视频淲hen you go to her concerts, you91裸聊视频檙e all friends. We exchange friendship bracelets and stuff like that. So it sucks to be in this position, but I also know I feel some solidarity because I know that a lot of other people are in the same position. So we can bond in our Taylor Swift disappointment era, I guess you could say.91裸聊视频�

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