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With 91ƵBarbie,91Ƶ Greta Gerwig breaks a box office record for female directors

Film collected $162 million in ticket sales from North American theatres

91ƵBarbie91Ƶ didn91Ƶt just for 2023; It also shattered the first weekend record for a film directed by a woman.

With $162 million in ticket sales from North American theaters, according to studio totals Monday, 91ƵBarbie91Ƶ catapulted past both 91ƵCaptain Marvel,91Ƶ which was co-directed by Anna Boden and opened to $153.4 million in 2019, and 91ƵWonder Woman,91Ƶ 91Ƶ 2017 film that debuted to $103.3 million. Boasting a reported price tag of $145 million, 91ƵBarbie91Ƶ also cost less to produce than 91ƵCaptain Marvel91Ƶ ($152 million) and 91ƵWonder Woman91Ƶ ($200 million).

Globally, it far surpassed 91ƵWonder Woman91Ƶs91Ƶ debut with over $337 million versus $228.3 million, though 91ƵCaptain Marvel91Ƶs91Ƶ global launch was higher at $455 million.

91ƵBarbie91Ƶs91Ƶ debut, $7 million higher than estimated on Sunday, is also significant because its audience was 65% women 91Ƶ not a surprise in and of itself, but as far as box office history is concerned, movies that open over $100 million often have a majority male audience (including both 91ƵCaptain Marvel91Ƶ and 91ƵWonder Woman91Ƶ). This, many have noted, is perhaps less a rule and more of a lack of big films that have been made and promoted with a blockbuster female audience in minds.

A close, but imperfect comparison is 91ƵFifty Shades of Grey,91Ƶ which was directed by Sam Taylor-Johnson, and made $85 million in its first three days. The R-rated adaptation opened on Presidents Day weekend in 2017 for a five-day haul of $93 million.

91ƵBarbie91Ƶ also earned the title of the third biggest July debut ever, surpassing Christopher Nolan91Ƶs 91ƵThe Dark Knight91Ƶ and 91ƵThe Dark Knight Rises91Ƶ 91Ƶ not adjusted for inflation 91Ƶ and trailing only the live-action 91ƵThe Lion King91Ƶ and 91ƵHarry Potter and the Deathly Hallows: Part 2.91Ƶ

91ƵBarbie91Ƶ which is intended to be the first of many Mattel-inspired spinoffs. And in just one weekend it91Ƶs already surpassed the domestic grosses her last two films, which earned $108.1 million and 91ƵLady Bird,91Ƶ with $49 million. In 2018, Gerwig also made history by becoming the fifth woman to be nominated for the best director Oscar (for 91ƵLady Bird91Ƶ ). As of 2023, there have now been seven women nominated for best director, and some are already predicting that Gerwig will notch another nod for next year91Ƶs ceremony.

91ƵBarbie91Ƶ and Gerwig91Ƶs success was celebrated widely online with many in Hollywood pausing to reflect on the moment. Reese Witherspoon posted 91Ƶway to go, GG!91Ƶ on Instagram, while director Ry Russo-Young wrote that 91Ƶ91ƵBarbie91Ƶ and its success looms as a beacon of hope91Ƶ amid the strikes and widely shut-down productions.

91ƵIt91Ƶs wildly original, feminist, giant in scope and swing, and feels singular to a perspective,91Ƶ Russo-Young wrote. 91ƵThese are rare qualities for big movies these days. I hope to see more made like this in the coming years.91Ƶ

Filmmaker Nancy Meyers also celebrated the 91Ƶtriumph91Ƶ on Instagram, but bristled at the focus on the glass ceiling aspect asking if 91ƵChristopher Nolan has ever once in his life been referred to as a male director.91Ƶ Meyers and Nolan are among only a handful of writer-directors who have had two or more of their original films gross over $100 million domestically.

91ƵGreta Gerwig91Ƶs 91ƵBarbie91Ƶ accomplished something so profound,91Ƶ Melissa Silverstein, the founder of the blog Women and Hollywood and the artistic director of the Athena Film Festival, wrote in an email Monday. 91ƵThe fact that she made a funny, entertaining feminist critique and broke so many box office records with a movie about a doll that has been such a lightning rod in our culture is a monumental feat that should not be underestimated.91Ƶ

Now it91Ƶs a question of how high 91ƵBarbie91Ƶ can go and if it can outgross other top films directed by women. In North America, to get the No. 1 spot, 91ƵBarbie91Ƶ will have to earn more than 91ƵFrozen II,91Ƶ co-directed by Jennifer Lee, which tallied out with $477.4 million. 91ƵCaptain Marvel91Ƶ is in second place with $426.8 million.

With and audience scores in its arsenal, word-of-mouth enthusiasm and watercooler buzz, as well as no direct new competition on the calendar, it91Ƶs likely that 91ƵBarbie91Ƶ will have 91Ƶlong legs,91Ƶ a common phrase in the exhibition business that means a movie will continue selling significant numbers of tickets far past its opening weekend.

91ƵThis film is working everywhere,91Ƶ said Jeff Goldstein, Warner Bros.91Ƶ head of domestic distribution. 91ƵThis historic result reflects the intense heat, interest and enthusiasm for 91ƵBarbie.91Ƶ91Ƶ

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