- Words by Devon Paige Smith Photography by Lia Crowe

Full-time professional content creator91裸聊视频�91裸聊视频攊t91裸聊视频檚 a title Jared Vandermeer is still getting used to. But it91裸聊视频檚 one that91裸聊视频檚 quite fitting after he spent the last year fully immersed in creating content for his social channels.

91裸聊视频淚t91裸聊视频檚 definitely been a whirlwind,91裸聊视频� says Jared, who in the last year has gained over a million followers, posted over 700 videos and has a combined billion views across social media platforms91裸聊视频攚ith much of that content filmed right here on Vancouver Island.

91裸聊视频淢oving to the island was the best decision I made, I91裸聊视频檝e never looked back,91裸聊视频� Jared says. 91裸聊视频淏eing here has been such a huge part of me getting to where I am today.91裸聊视频�

Jared, who grew up in Edmonton and started a marketing agency there, had no plans on leaving Alberta91裸聊视频攗ntil the pandemic hit.

91裸聊视频淐OVID-19 was really the catalyst,91裸聊视频� he explains. 91裸聊视频淏efore the pandemic I spent most of my time working with clients at the agency and I had my day-to-day routine. When the pandemic hit, and a lot of my restaurant clients, in particular, really pulled back on a lot of their projects, I had time and space to refocus my creativity.91裸聊视频�

After he made the move to southern Vancouver Island, and while COVID-19 was keeping most people close to home, Jared started exploring more content creation locally.

91裸聊视频淎t the beginning, more than anything, creating content for my social channels got me out walking, got me out of the house,91裸聊视频� he laughs, adding that exploring local nooks and crannies is what really got his creative juices flowing.

91裸聊视频淚 had the inspiration of the island right here in front of me. The water, the ocean, the forest. Just being able to go for walks every day and not having snow on the ground for five or six months, it was all new. There91裸聊视频檚 no interruption to the inspiration here.91裸聊视频�

And Jared has many favourite spots on the island to dial in his creativity.

91裸聊视频淭he inner harbour in downtown Victoria is great91裸聊视频攊t91裸聊视频檚 just so vibrant and there are so many different people down there, different types of architecture, great scenery. I also love getting out on trails, and down to beaches all over the island.91裸聊视频�

And asked if he misses the snow, he laughs, as most islanders would: 91裸聊视频淎bsolutely not.91裸聊视频�

With a background and wealth of experience in marketing, it was no surprise that Jared91裸聊视频檚 content began to hone in on a specific subject matter and audience in the last year.

91裸聊视频淢y passion has become teaching people how to create content and create a brand without any major investment. My mission is to show other creators and businesses that they can be successful by creating content with only a phone or camera, some dedication and some creativity,91裸聊视频� Jared explains. 91裸聊视频淚 was tired of all the shortcuts and latest trends, and I wanted to focus on the things I knew really worked for me, and this is where I ended up.91裸聊视频�

On his channels, much of his content relates to photography, and showing his followers tips and tricks for better and more creative picture-making on both digital SLR cameras and iPhones. He also shows his followers how to edit creative video content for Instagram and TikTok, and he gives his followers ideas for compelling product photography.

More than anything, Jared says, it91裸聊视频檚 the type of content he enjoys creating most.

91裸聊视频淪howing people how to take cool photos and make neat videos is fun for me. And I know if I91裸聊视频檓 having fun, the content I91裸聊视频檓 creating does well.91裸聊视频�

Jared believes that91裸聊视频檚 where a lot of burgeoning creators go wrong: 91裸聊视频淭hey feel like they have to jump on the latest trends or try to film content that91裸聊视频檚 popular but maybe isn91裸聊视频檛 of interest to them. And the audience can always tell if your heart isn91裸聊视频檛 in it. As long as you91裸聊视频檙e having fun creating, your niche and your audience will eventually evolve. It91裸聊视频檚 a natural process.91裸聊视频�

Along with having fun, Jared attributes his growth over the last year to seriously committing to content creation91裸聊视频攖o filming it, editing it and posting it.

91裸聊视频淚 make sure I91裸聊视频檓 posting every day, at least once a day. That was a shift for me. I realized I really had to commit to it. I also film and edit content almost every day. It91裸聊视频檚 more than a full-time job.91裸聊视频�

So, what lies ahead for someone who is now a full-time professional content creator?

91裸聊视频淚91裸聊视频檓 going to stay true to the audience that91裸聊视频檚 gotten me to where I am today91裸聊视频攖hat91裸聊视频檚 important to me. I want to bring my content to a new level while I continue to show people that content creation is accessible to everyone and that you can do some incredible things with just the phone in your hand.91裸聊视频�

You can find Jared on Instagram @jared_vandermeer, on TikTok @jared.vandermeer and on YouTube: JaredVanderMeer.

Jared91裸聊视频檚 simple tips for content creation success:

91裸聊视频� Commit91裸聊视频攎ake time for content creation and take it seriously.

91裸聊视频� Plan for quantity91裸聊视频攑ost at least once a day, twice if you can.

91裸聊视频� Take risks91裸聊视频攑ost everything, even if you don91裸聊视频檛 think it will do well (often, that91裸聊视频檚 the content that ends up surprising you).

91裸聊视频� Don91裸聊视频檛 overthink it91裸聊视频攑lanning too much is a content killer, because the content starts to feel unauthentic. Hone in on an idea and run with it.

91裸聊视频� Most of all, have fun with the content you91裸聊视频檙e creating. Your followers can tell.

Story courtesy of , a Black Press Media publication
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