~Toby Tannas~

Service should be magical, not tolerable.91裸聊视频� That deeply ingrained belief is what launched Kelowna91裸聊视频檚 Dale Conway into the taxi business three years ago. With a more than two-decades-long career in hospitality under his belt, Dale set out to change the game in an industry he believed had been sub-standard for far too long. An industry in which he had no previous experience.

91裸聊视频淚 spent more than 10 years dreaming up a business plan. I91裸聊视频檇 never worked in the taxi business but I had been working in casinos for 17 years. The two industries actually have a lot in common,91裸聊视频� Dale explains. 91裸聊视频淭hey are both highly regulated by the government. I know how to work with regulators.91裸聊视频�

Dale may have been green when it came to running a taxi business, but so was his vision: to create a local, environmentally friendly company that the community could be proud of, with high-end electric cars, well-dressed, personable drivers and rates on par with other companies.

91裸聊视频淚 knew my plan was solid. When I finally decided to quit my job, I shared it with two of my co-workers and they asked to be part of it.91裸聊视频�

The Current Taxi team was born, but the real work lay ahead. Conway knew it had been 14 years since the Transportation Board last approved a new taxi service for Kelowna.

91裸聊视频淕etting taxi licenses is notoriously hard. I had to make a strong case.91裸聊视频�

READ MORE:

Dale knew community support was vital. His application included a stack of letters from various hotel managers and the Mayor of Kelowna.

91裸聊视频淭hey gave me a shot. My partners and I, we pooled our money, we bought two Teslas and hit the road!91裸聊视频�

That was February of 2017. It was just Dale, his business partner Jerry Pokorny and four part-time ambassadors behind the wheel in those early days. But after only a few months it became apparent two Teslas weren91裸聊视频檛 going to be enough to meet demand.

91裸聊视频淏y April we were turning down 500 calls a day; we went running back to the Transportation Board for more licenses. If we couldn91裸聊视频檛 expand our fleet, we were quite literally going to drown in our own success.91裸聊视频�

Dale was granted approval for four more cars.

91裸聊视频淚 was happy. That was the original business plan. Six cars in Kelowna. I was going to drive a taxi for a living. It would be a small, family-run business. I realized fairly early on, though, that wasn91裸聊视频檛 going to be the case.91裸聊视频�

Word of Current Taxi91裸聊视频檚 exceptional service was spreading quickly. Emails poured in from all over North America.

91裸聊视频�91裸聊视频榃hy aren91裸聊视频檛 you in Calgary?91裸聊视频� 91裸聊视频榃hy aren91裸聊视频檛 you in Edmonton?91裸聊视频� 91裸聊视频楥ome to Ottawa,91裸聊视频�91裸聊视频� Conway recounts with a chuckle. 91裸聊视频�91裸聊视频楬ave you thought about Vegas?91裸聊视频� 91裸聊视频榃hat about Hawaii?91裸聊视频�91裸聊视频�

Fast-forward three years. There are 10 cars on the road in Kelowna and in December of 2019 Current Taxi expanded into Victoria with six Teslas.

91裸聊视频淰ictoria made sense,91裸聊视频� Dale explains. 91裸聊视频淭he city is environmentally focused. A lot of the local politicians in Kelowna used us to get to the airport for their Victoria-bound flights and they91裸聊视频檇 say they wanted to make the entire trip green, so could we pick them up on the other end? Now we can.91裸聊视频�

READ MORE:

Dale91裸聊视频檚 business plan is not one for the faint of heart. Buying $100,000-dollar vehicles, paying drivers a true living wage and keeping prices in check takes a lot of juggling. But Dale is adamant that is what91裸聊视频檚 fuelling Current Taxi91裸聊视频檚 success.

91裸聊视频淲e could grow quicker with less expensive cars, but that91裸聊视频檚 not what we set out to do,91裸聊视频� he says. 91裸聊视频淲e are committed to never cutting corners with the cars or losing focus on the environment or the quality of our staff.91裸聊视频�

Dale beams with pride as he talks about his team and the seemingly endless number of five-star Google reviews they91裸聊视频檝e earned the company.

91裸聊视频淭hey are our 91裸聊视频榮ecret sauce!91裸聊视频� We are extremely picky. That makes hiring tough, but it pays off in the long run. The novelty of a Tesla will wear off, but if people get the doors opened for them, have engaging conversation with a knowledgeable, well-dressed person behind the wheel, it91裸聊视频檚 what keeps them calling.91裸聊视频�

The Current Taxi driver roster isn91裸聊视频檛 what you would expect. It includes former bartenders, real estate agents, lawyers and photographers. Like Dale, most had never driven a taxi before they got behind the wheel with Current. The turnover rate is low because they love the job, the people and the company. Their service excellence is having an effect on the entire market.

91裸聊视频淲hat91裸聊视频檚 getting us excited is that other taxi operators are starting to notice. Now I see other taxi drivers wearing suit jackets. It91裸聊视频檚 what should be happening. When service gets better it benefits everybody. We raised the bar. That91裸聊视频檚 a good thing!91裸聊视频�

It91裸聊视频檚 why Dale isn91裸聊视频檛 worried about ride-share companies coming in to take a piece of the pie.

91裸聊视频淭here91裸聊视频檚 a place for ride share and I91裸聊视频檓 probably the only taxi service provider that91裸聊视频檚 going to say ride share is a good thing. Are they going to be competitive with me and try to take my business? Yes, but I91裸聊视频檝e never been afraid of competition. I believe my service is better.91裸聊视频�

The only time fear has been a factor for Dale is when the COVID-19 pandemic hit in March. Current Taxi had just expanded into Victoria.

91裸聊视频淭hings just died; we started pulling cars off the road. We were afraid like everyone else. April and May were tough.91裸聊视频�

Dale wasted no time outfitting the Tesla fleet and his drivers with the required safety equipment. Today, call volumes have returned to pre-COVID levels and that91裸聊视频檚 turned fear into optimism.

91裸聊视频淏efore the shutdown, at least 50 to 60 per cent of our business was coming from an airport, a hotel or a restaurant. When you factor in that those places have been essentially closed and are just starting to re-open, but our call volume is still high, we can say we91裸聊视频檝e actually built business.91裸聊视频�

Dale predicts he will have all of the 28-car fleet on the road in Kelowna (13) and Victoria (15) by the end of the year.

91裸聊视频淎nd we91裸聊视频檙e not stopping at 28. I got into this business to disrupt something. I am an instigator. I want to make the other businesses sweat a little,91裸聊视频� he says with a laugh.

Dale91裸聊视频檚 hope is that what he91裸聊视频檚 instigating on the environmental side will also shift into high gear.

91裸聊视频淥ur six cars in Kelowna put on three million kilometers in three years. That91裸聊视频檚 700 tons of CO2 we91裸聊视频檝e saved. We91裸聊视频檙e five per cent of the local market. Just imagine if the entire taxi industry in Canada electrifies, which it will eventually. There91裸聊视频檚 a big difference to be made.91裸聊视频�

READ MORE:

With a team he91裸聊视频檚 proud to work with, Dale is looking to the future. His wife Trisha has joined him and Jerry full time since the Victoria expansion. She manages the growing number of staff (90 and counting) as director of people and culture. Fourth partner Kate Wilson handles the marketing.

91裸聊视频淚t91裸聊视频檚 been a heck of a ride for the first three years,91裸聊视频� exclaims Dale. 91裸聊视频淲here it will take us, we don91裸聊视频檛 know91裸聊视频�91裸聊视频�

Dale actually does know where Current Taxi is next hitting the accelerator on expansion but (at the time of publication) the where and when are still a secret.