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Realtor Jane Hoffman known for her luxurious lakeside listings

Sixteen hours days are still the norm even after 35 years in the real estate business
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- Story by Toby Tannas Photography by Darren Hull

Story courtesy of , a Black Press Media publication
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Jane Hoffman is a giant in the world of Kelowna Real Estate. Her name is synonymous with luxury, lakeshore listings. While Hoffman represents the lion91裸聊视频檚 share of waterfront buyers and sellers in this city, for a good portion of her life, she considered herself more of a lamb.

91裸聊视频淚 was the youngest child, I never said a word; I hardly talked,91裸聊视频 she recalls. 91裸聊视频淓ven as an adult, for the first years I was at this job, I just couldn91裸聊视频檛 quite see that it was really me.91裸聊视频

A career in real estate was not even on the radar for the raven-haired, small town girl with kind eyes and a quiet strength. A young bride at the age of 19, Jane and her RCMP officer husband left her home town of Revelstoke for the big city of Vancouver. On weekends they built houses together. Glen Hoffman91裸聊视频檚 construction dreams quickly overshadowed his RCMP career and the couple eventually moved to Kelowna to grow his company, Braniff Construction Ltd.

Jane kept busy with a young son (Michael); she helped Glen with the company and attended classes at nursing school. But the course of her life changed forever on a winter night in 1982 when one of her greatest fears became reality.

91裸聊视频淕len always had a passion for flying. I was always nervous about him flying.91裸聊视频

Glen and his business partner, Jim, who was Jane91裸聊视频檚 sister91裸聊视频檚 husband, were flying home in their private, company plane and crashed before they could land at Kelowna airport.

91裸聊视频淚 had a bad feeling and I was looking out my front door and down the hill came the RCMP. I knew. It had really happened, just the way I thought it was going to happen. It was like a nightmare,91裸聊视频 she recounts with tears in her eyes.

As Jane and her sister grieved the tragic and sudden loss of their husbands, she came to a decision, one that to this day she believes was the most important of her life.

91裸聊视频淚 remember thinking when the RCMP left, I can go upstairs in my bed and throw the comforter over my head and fall apart 91裸聊视频 that91裸聊视频檚 what I wanted to do,91裸聊视频 she admits. 91裸聊视频淥r I can keep going, ask for a few things from up above and be the person that survives.91裸聊视频

Jane chose to survive. She took the reigns of Glen91裸聊视频檚 company, managed 150 employees and wrapped up the remaining projects that Braniff was committed to. It took five years and an incredible amount of strength. Jane admits to feeling like she had a helping hand from above.

91裸聊视频淚 thought, oh Glen, I hope you help me somehow and I think he did. I think when people die you can take what you learned from them and you just kind of do it.91裸聊视频

As Braniff91裸聊视频檚 operations wound down, a casual comment from her cousin David got Jane thinking about the next chapter of her life. He reminded her how much she loved the lake and lakeshore homes and suggested she think about selling them. Jane was quietly intrigued.

91裸聊视频淲hen I took the real estate course, I didn91裸聊视频檛 tell anybody.91裸聊视频

At the age of 34, Jane re-invented herself as an agent.

91裸聊视频淚t was really hard. The first year I sold five homes in the whole year. The next it was 15 and then it started compounding.91裸聊视频

She recalls tons of work, rejection and disappointment in the beginning, but then something clicked. She bought herself a little cottage on the lake and her love for it naturally formed the basis of her selling strategy.

91裸聊视频淪elling houses on the lake brings so much joy to people. I had a passion for it myself, so I91裸聊视频檇 convince people they should do it too. That91裸聊视频檚 how I started.91裸聊视频

As she threw herself into work, raising her son and acquiring more properties, Jane never let go of that first lake house and the healing comfort it provided her.

91裸聊视频淚n the summer I would move to the little beach house. I was very lonely at the time and I91裸聊视频檇 say to Michael, 91裸聊视频業 love the lake. I feel like someone is always home when the water is there because it91裸聊视频檚 ever changing.91裸聊视频91裸聊视频

Jane lives in a beautiful waterfront home in Kelowna91裸聊视频檚 lower mission these days. Michael and his family live just a few blocks away, and Michael has followed in his father91裸聊视频檚 footsteps, undertaking various development projects in the city. Thanks to Michael, Braniff Construction Ltd. has been re-born, something that makes his mother very proud.

91裸聊视频淢y son took on all of Glen91裸聊视频檚 qualities, except the desire to fly 91裸聊视频 he didn91裸聊视频檛 pick that up at all.91裸聊视频

After 35 years in the real estate business, 16-hour days are still the norm for Jane.

91裸聊视频淚 may have gotten that from my mother,91裸聊视频 she says with a smile, referring to Kay Beruschi 91裸聊视频 a Revelstoke pioneer, who opened the renowned Regent Hotel in Revelstoke with her husband Fred during the great depression. They ran it together until Jane91裸聊视频檚 dad died in 1976. Kay remained a constant presence at The Regent until the age of 92.

91裸聊视频淓veryone knew Grandma Kay,91裸聊视频 chuckles Jane. 91裸聊视频淪he was a character, a true entrepreneur who was ahead of her time.91裸聊视频

Kay passed away at the age of 100 in 2014. Jane, her brother and sister still own The Regent and two other hotels in Revelstoke. Her nephew Brady operates them.

Jane91裸聊视频檚 primary focus is The Jane Hoffmann Real Estate Team. With 14 people who have become her work family and more than 150 active listings, Jane doesn91裸聊视频檛 take much time off. When she can get away, you91裸聊视频檒l find her on the slopes or travelling to a favourite destination like Hawaii. Jane91裸聊视频檚 other passions include raising money for various charities, including the Central Okanagan Hospice Association, and listening to live music. If you invite her to a concert, she will never say no.

91裸聊视频淚91裸聊视频檒l go to any concert, it doesn91裸聊视频檛 matter the music, I just love the energy.91裸聊视频

Jane Hoffman brims with energy. At an age when some might consider retirement, she still feels that rush of excitement when a buyer and a house match up.

91裸聊视频淚t91裸聊视频檚 like destiny. When I see it happen, I find it so fascinating,91裸聊视频 she explains. 91裸聊视频淪ometimes when a house isn91裸聊视频檛 selling, I remind myself just to let go, someone is meant for that house and when it91裸聊视频檚 right, it will all come together.91裸聊视频

Selling real estate doesn91裸聊视频檛 come without stress and uncertainty but Jane takes it all in stride.

91裸聊视频淚t seems to be good for me. It keeps me healthy, vibrant and relevant. I91裸聊视频檓 so used to being busy and interacting, I91裸聊视频檓 not sure what would happen to me if I retired.91裸聊视频

Jane has found love over the years but has never re-married. Through all of life91裸聊视频檚 ups and downs, she91裸聊视频檚 taken tremendous comfort in being near the lake. It91裸聊视频檚 a deep, personal connection to the water that provided solace for a young widow so many years ago. These days it91裸聊视频檚 a peaceful escape during chaotic times and even just a glance out the window is enough to fill her with an immense sense of gratitude.

The course of Jane Hoffman91裸聊视频檚 life may have been altered by tragedy, but somewhere on that journey the once timid lamb found her voice and roared her way to the top.

91裸聊视频淚 live stronger, better because I feel like I91裸聊视频檓 living for two people not just one. I got to stay, so let91裸聊视频檚 make it worthwhile.91裸聊视频

Check out some of Jane91裸聊视频檚 listing on her .



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