Ramee Mossa was months into fundraising for his power hardware company FTEX when U.S. President Donald Trump started looming over the negotiations.
As soon as Trump took office, potential financiers in the U.S. began feeling 91Ƶuneasy91Ƶ and started asking questions about what a succession of tariffs would mean for Mossa91Ƶs Montreal-based company.
91ƵFor hardware startups, it91Ƶs going to make it more difficult for us to raise (money) and it91Ƶs going to make it more difficult for companies that make hardware to survive,91Ƶ Mossa said.
He imagines the tariffs will be more of a 91Ƶminor inconvenience91Ƶ than a catastrophe for FTEX because it makes its systems that power e-bikes, e-scooters and other micro-mobility vehicles in Malaysia with components from Taiwan.
Its clients are mostly Canadian, American and European brands manufacturing their products in China or Vietnam, which allows FTEX to circumvent the forthcoming 25 per cent duty on Canadian goods and the U.S.91Ƶs present 10 per cent tariff on Chinese goods.
Yet Mossa and other leaders of Canadian hardware firms are not without their worries. They say tariffs could challenge their suppliers and manufacturers and ripple through the supply chain, eventually hitting the bottom lines of companies relying on their goods or labour.
Addressing the threats by routing products around tariff-prone countries can be time-consuming and isn91Ƶt an option for everyone. Canada would be better off fending off the impact of possible tariffs and setting its tech companies up for the long-term by looking inward, they say.
91ƵThe best thing for Canada would be to buy Canadian stuff,91Ƶ said Hamid Arabzadeh, CEO of Ranovus.
The Kanata, Ont.-based company makes advanced silicon chips meant to help power AI systems efficiently. The design originates in Canada, but Ranovus manufactures silicon wafers containing hundreds of chips in the U.S.
The wafers are then sent to Canada, where Ranovus separates, tests and packages them with lasers and other components into advanced photonics products.
While some may look at the tariff situation and see the construction of Canadian chip factories as the answer, others feel the lengthy timelines required for that are too unrealistic to make an impact, with the duties expected to be only weeks away.
91ƵTaiwan, for example, is responsible for 60 per cent of the world91Ƶs semiconductor fabrication and they didn91Ƶt do that within the space of five years. This was started in the late 91Ƶ70s,91Ƶ said Avinash Persaud, vice-president of Markham, Ont.-based tech hub VentureLab91Ƶs Hardware Catalyst Initiative.
Most global companies rely on Taiwan as well as South Korea, China and Japan for manufacturing because chip factories, their machinery and the production process can cost billions of dollars and the work they do isn91Ƶt speedy.
It can take several months to engrave and transform silicon wafers into chips and the process can be upended by as little as a speck of dust. Packaging them into even more advanced products takes even longer.
Plus, any facility outside of the U.S. might wind up in Trump91Ƶs crosshairs. He91Ƶs mused about imposing tariffs on chips made anywhere else in hopes of returning manufacturing to the U.S.
If Ranovus wound up impacted by U.S. tariffs or Canada91Ƶs retaliatory duties, Arabzadeh said customers likely wouldn91Ƶt accept higher prices and would demand the company get all its production work done somewhere more free of fees, such as Taiwan.
91ƵBut it91Ƶs better to keep that know-how and intellectual property here in Canada,91Ƶ Arabzadeh said.
91ƵIf we were to ask a foreign company 91Ƶ to package this together, they would have to learn everything about our business, about our product, and so forth, and then that knowledge will start to go into their other customers, which will be our competitors like Broadcom and Intel, and those guys then would benefit from that.91Ƶ
Another option Arabzadeh finds just as unpalatable is overhauling the business to give manufacturing rights to customers in exchange for a royalty paid to Ranovus.
91ƵThat91Ƶs another devastating blow,91Ƶ he said.
Arabzadeh would rather the government help companies like his with countermeasures to stop artificial intelligence hardware from entering the country if it uses foreign components when there is a Canadian equivalent available.
He said China makes such moves all the time and it wouldn91Ƶt be too hard for Canada to replicate because Ranovus and its Canadian competitors already make components that can be incorporated into products from global giants Nvidia and AMD.
91ƵThis will be amazing for us because it would sort of force those people to design our product into their product if they want to sell to Canada,91Ƶ Arabzadeh said.
But Canada doesn91Ƶt appear ready to make the move. Persaud pointed out it doesn91Ƶt even have a national semiconductor strategy.
If the country did, he said stakeholders staring down tariffs would be more galvanized, the government would likely make commitments to support the industry and the world would know where Canada91Ƶs hardware sector is headed.
91ƵWhen you have clarity around that, it makes investment, foreign direct investment partnerships, long-term strategies much more likely,91Ƶ said Persaud. 91ƵIt91Ƶs very difficult to do that when somebody91Ƶs not sure what the policy is going to be.91Ƶ
Uncertainty, however, is becoming a hallmark of running a business in the time of Trump.
Mossa, for example, watched many of FTEX91Ƶs clients move production to Vietnam and away from China amid geopolitical tensions.
They may not be unscathed in Vietnam either, Mossa reasons, because the country has a large trade imbalance with the U.S.
Adding to the uncertainty his company faces is the possibility of its suppliers being hit with tariffs themselves, which would increase production costs and be passed along to clients like FTEX.
If that happened, Mossa said FTEX would have to consider raising prices, a move its Chinese competitors would likely not have to make because they source supplies and manufacture bikes all in Asia.
91ƵWe91Ƶre seeing their prices kind of stay steady and we91Ƶre seeing our prices go up, and at the end of the day, it gives us less room to maneuver,91Ƶ Mossa said.
Canada91Ƶs government would need to impose 91Ƶinsane91Ƶ tariffs to make it more competitive for FTEX91Ƶs clients to make products here rather than Asia.
91ƵAnd it91Ƶs just the consumer that91Ƶs going to suffer in the end,91Ƶ he said, noting the simplest e-bikes cost $1,500 and more high-end ones go for $10,000.
91ƵIf we start making these in North America because we have 200 or 300 per cent tariffs on them in Asia, they91Ƶre going to cost as much as a used car and people are just going to go back to driving cars. We91Ƶll lose obviously as a company from this, but we91Ƶll lose as a society as well.91Ƶ
Tara Deschamps, The Canadian Press