With U.S. President Donald Trump making 91Ƶterritorial claims,91Ƶ the new head of CBC says defunding the public broadcaster could erode a pillar of Canada91Ƶs cultural identity.
Marie-Philippe Bouchard, CEO of CBC-Radio-Canada, is calling for a 91Ƶnational conversation91Ƶ on the Conservative promise to defund, and is launching a tour to get it started.
She made the comments in a wide-ranging interview with The Canadian Press, covering defunding, controversy over executive bonuses and the CBC91Ƶs digital offerings.
Bouchard said it91Ƶs important for Canadians to be equipped with the facts about the likely impacts of stripping away CBC91Ƶs funding for English-language services.
She said they should consider how it would affect 91Ƶnot only the service that we provide but also the existence, sometimes the viability, of a lot of other pieces of our economy from a cultural and journalistic perspective and how that would help Canadians as they face the world today.91Ƶ
That includes 91Ƶdiscussions about tariffs, discussions about maybe territorial claims by the new American president.91Ƶ
She questioned whether it would help Canada to take away 91Ƶthat component of our identity.91Ƶ
Bouchard said she91Ƶs also 91Ƶnot sure we91Ƶre having that conversation at the level that we should be having at this point, as we progress towards an election in 2025.91Ƶ
Asked whether she plans to initiate that conversation, Bouchard said she91Ƶs appearing at a production industry conference later this week. 91ƵThat91Ƶs the first piece of the plan to initiate these conversations,91Ƶ she said.
After that, Bouchard will tour Western Canada to engage with business and civic leaders, industry representatives, CBC audiences and employees.
She said the Conservative pledge to cut a billion dollars from CBC91Ƶs government funding and maintain only francophone news wouldn91Ƶt work because there wouldn91Ƶt be enough money left to run a viable French-language service.
91ƵCutting a billion dollars out of the CBC appropriation would cripple both English and French services,91Ƶ she said. 91ƵIt91Ƶs not possible mathematically to come to the conclusion that you can siphon out a billion dollars 91Ƶ and think that we can remain intact.91Ƶ
Bouchard said there are also other people she expects to take a public position on the impact of defunding. 91ƵIt91Ƶs a matter of values to some extent, but it91Ƶs also a matter of concrete impact, economic and otherwise.91Ƶ
Heritage Minister Pascale St-Onge recently said Elon Musk91Ƶs 91Ƶmeddling91Ƶ in politics and recent changes at Meta to eliminate fact-checking make the pledge to defund even more consequential.
Conservative Leader Pierre Poilievre said in a recent interview with the Toronto Sun he would be 91Ƶvery quick91Ƶ to follow through on his promise if he was elected to government.
He argued the English media market in Canada is big enough to sustain itself without a public broadcaster, but that isn91Ƶt true for the French-language market.
91ƵLet the media make money by winning eyeballs and earlobes like it should be in a free country,91Ƶ he said.
In 2023-24, CBC/Radio-Canada received $1.44 billion from the federal government and generated $493.5 million in revenue.
Damien Kurek, the Conservative critic for Canadian Heritage, said in a statement Wednesday that Poilievre has been having a 91Ƶnational conversation91Ƶ with Canadians about defunding the CBC for years.
91ƵCommon sense Conservatives will defund the CBC while preserving funding to ensure francophone Canadians continue to receive news services,91Ƶ Kurek said.
The Conservatives have also been attacking the public broadcaster over executive bonuses.
The CBC/Radio-Canada board of directors approved over $18.4 million in bonuses for nearly 1,200 employees, managers and executives for the 2023-24 fiscal year after the broadcaster eliminated hundreds of jobs. Bouchard91Ƶs predecessor, Catherine Tait, came under fire over the issue, including for not ruling out accepting a bonus herself.
In the interview, Bouchard did not say she would refuse to accept a bonus, saying the conversation has not been about her.
She said the issue will 91Ƶcome to a conclusion in the next couple of months91Ƶ when she receives the report of an independent study that was commissioned on the question.
91ƵI will be discussing with the board what is the way forward, to consider all the elements and come up with a plan.91Ƶ
Asked why she wouldn91Ƶt proactively refuse a bonus to deflate the criticism, Bouchard said she wants to get to the 91Ƶroot of the problem.91Ƶ
91ƵI think the bigger issue is that we made a promise as an organization that we would look at our performance pay program based on expert advice, and that we would come to a determination 91Ƶ how to go forward, and that is the short-order issue that I want to get at.91Ƶ
CBC has invested in digital offerings like its CBC Gem service to offset industry-wide declines in traditional broadcasting.
Bouchard said in order to keep Canadians subscribing, it91Ƶs important to make sure those services meet their expectations, such as having a flexible model where those who are watching for free are served advertisements, but those ads aren91Ƶt shown to paid subscribers.
91ƵIt also is important to provide them with an environment that is personalized,91Ƶ she said.
91ƵIt91Ƶs a matter of quality of the experience that we91Ƶre offering and we want to stay current with other platforms that are giving viewers that flexibility.91Ƶ