A seasoned Quebec television executive says she91裸聊视频檚 up for the 91裸聊视频渃hallenge91裸聊视频 of keeping CBC/Radio-Canada relevant after being appointed its next president and CEO.
Marie-Philippe Bouchard says she looks forward to 91裸聊视频渃harting the path forward91裸聊视频 at Canada91裸聊视频檚 public broadcaster, which is still grappling with controversy over executive bonuses doled out amid layoffs under outgoing boss Catherine Tait.
In announcing the appointment Tuesday, Heritage Canada said Bouchard will be the first francophone woman to head CBC/Radio-Canada when she begins a five-year term on Jan. 3, 2025.
Bouchard said she considered 91裸聊视频減ublic service media91裸聊视频 around the world to be 91裸聊视频渁 precious public asset.91裸聊视频
91裸聊视频淎s society changes at a fast pace, so must our public broadcaster, continuing to build trust in order to remain relevant to all Canadians,91裸聊视频 Bouchard said in a statement.
Heritage Minister Pascale St-Onge touted Bouchard as 91裸聊视频渁 talented, strong public broadcasting leader with a proven record of transformation91裸聊视频 in a statement.
Bouchard has been president and CEO of TV5 Qu茅bec Canada since 2016 and previously worked in various management positions at the CBC in legal services, strategic planning and regulatory affairs, digital services and music.
Bouchard replaces Tait, who has been president of the CBC since 2018 and continues to draw fire over executive bonuses and the broader challenges of restoring public trust in the broadcaster.
At a hearing of the Commons heritage committee on Monday, Tait defended spending more than $18 million in performance-based pay to staff this year, despite laying off 141 employees and eliminating 205 vacant positions amid a budget shortfall.
Tait said she believes members of the parliamentary Heritage committee have been using her appearances to 91裸聊视频渧ilify91裸聊视频 and 91裸聊视频渄iscredit91裸聊视频 both her and the public broadcaster.
She pushed back against Conservative demands to forgo a financial exit package, including bonuses, when she steps down in January.
Bouchard was part of a committee St-Onge set up last May to modernize the mandate of CBC/Radio-Canada, which employs more than 7,000 people from 91裸聊视频渁 multitude of backgrounds and cultures,91裸聊视频 according to its latest annual report.
The findings of that review have not been released yet.
Like many broadcasters, the CBC has been struggling with declining ad revenue and shrinking audiences as digital platforms increasingly dominate the media landscape.
Its 2023-2024 annual report said trends over the last decade indicate that its traditional TV and radio audiences will 91裸聊视频渃ontinue to erode as younger Canadians embrace digital technologies.91裸聊视频
St. Onge said she91裸聊视频檚 confident Bouchard will 91裸聊视频減rovide a steady hand91裸聊视频 for the CBC in 91裸聊视频渁 critical time of modernization.91裸聊视频