A new campaign put forward by the BC Construction Association (BCCA) and its Builders Code partners is telling workers, 91裸聊视频渄on91裸聊视频檛 be a tool91裸聊视频� in honour of BC Construction month.
The humorous campaign aims to address worksite bullying, hazing and harassment often seen on construction sites.
Part of the campaign includes short, animated videos of bullying situations described by tradespeople across B.C. The videos aim to help change the conversation in an industry that is 95 per cent male.
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91裸聊视频淭here91裸聊视频檚 no question that the 180,000 tradespeople in BC91裸聊视频檚 construction workforce will recognize the real-life situations that informed this campaign,91裸聊视频� said Chris Atchison, President, BCCA in a statement. 91裸聊视频淥ur industry is keen to be more diverse across all demographics including age and gender, and while most employees are well aware of the behaviour that91裸聊视频檚 expected of them by their employers, you could say we91裸聊视频檙e working to remove all doubt about what91裸聊视频檚 acceptable on a worksite.91裸聊视频�
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The #DontBeATool campaign will be shared across social media templates as a part o the Builders Code91裸聊视频檚 initiation to set a better baseline code of conduct at construction sites.
91裸聊视频淩ight now, there are so many campaigns competing for our attention around the themes of workplace conduct, sexual harassment and gender equality that we needed to create something that would break through all the clutter and get noticed,91裸聊视频� said Morgan Tierney, Managing Partner of Rethink, the communications agency which created the campaign.
91裸聊视频淯sing our cartoon character 91裸聊视频榯ools91裸聊视频� allows us to look at a serious problem through an exaggerated, lighthearted lens, making the whole issue more approachable.
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