Gabriel Newman was offended by the ad. So were other staff members at the Greater Vernon Museum and Archives.

Newman, the museum91裸聊视频檚 education coordinator, heard an ad on a Vernon radio station from fast food giant McDonald91裸聊视频檚, saying spending $5 on a McDonald91裸聊视频檚 lunch was much better than spending $5 at a museum.

Newman posted his disgust with the ad on social media.

91裸聊视频淚 just think it was off-base,91裸聊视频� said Newman. 91裸聊视频淲e91裸聊视频檙e a non-profit organization. Don91裸聊视频檛 pick on non-profits.91裸聊视频�

The advertisement 91裸聊视频� which was pulled by McDonald91裸聊视频檚 Canada late Thursday morning 91裸聊视频� featured a narrator saying you can get a museum tour for $5, followed by a woman playing a role of a museum tour guide and saying, 91裸聊视频榯here were dinosaurs and then there weren91裸聊视频檛. OK, then, exit through the gift shop.91裸聊视频�

The narrator returns to inform listeners they could spend their $5 on a kid91裸聊视频檚 meal with a hamburger, fries and drink at participating restaurants.

Newman was interviewed by CBC Radio Thursday morning.

91裸聊视频淚91裸聊视频檓 not sure what museum they (McDonald91裸聊视频檚) were talking or thinking about,91裸聊视频� he said. 91裸聊视频淚 don91裸聊视频檛 think they91裸聊视频檝e been to a museum.

91裸聊视频淚t implies that a museum is expensive, or a luxury item. I91裸聊视频檓 worried somebody that91裸聊视频檚 never been to a museum will think it91裸聊视频檚 out of their reach, and $5 really isn91裸聊视频檛 a lot.91裸聊视频�

Related: MICHAELS: Bad McAd leaves a bad taste in my mouth

Part of the problem for Newman and the Greater Vernon Museum and Archives is the timing of this.

The ad came out the same week the museum started charging an admission fee for the first-time ever.

91裸聊视频淚t used to be admission by donation but now it91裸聊视频檚 $5,91裸聊视频� said Newman. 91裸聊视频淏ut that91裸聊视频檚 good for all day.91裸聊视频�

Numerous museums across the province shared in his outage of the ad.

91裸聊视频淎 museum is a place to learn about culture, history, traditions, and so much more. Comparing something like a $5 value meal to the value of education and intellectual growth is quite disheartening; however, we are encouraged to see that McDonald91裸聊视频檚 reacted so quickly in pulling this ad and apologizing to all Canadian museums,91裸聊视频� wrote the Kelowna Museums Society.

Greater Vernon Museum and Archives is also working toward building a new facility. It houses an extensive history of the city and surrounding areas.

The Canadian Museums Association (CMA) learned of the offending ad Wednesday and immediately contacted McDonald91裸聊视频檚 requesting the ad be removed. CMA also requested that McDonald91裸聊视频檚 consider beneficial ways to work with the museum sector.

McDonald91裸聊视频檚 Canada has apologized to Canadian museums.

To report a typo, email:
newstips@vernonmorningstar.com.

roger@vernonmorningstar.com
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