Jennifer Twiner McCarron remembers when daycare staff took bets on when her daughter would finally stop wearing sparkly princess dresses.
So the CEO of Vancouver91Ƶs Thunderbird Entertainment and its subsidiary Atomic Cartoons could definitely relate to the co-authors of 91ƵPrincesses Wear Pants,91Ƶ NBC anchor Savannah Guthrie and parent educator Allison Oppenheim.
Both had young daughters who also went through a princess phase. While they worried about their girls aspiring to be princesses, they also wanted to let them embrace what they enjoyed, Twiner McCarron said.
91ƵThe moral for the book for them started from: It91Ƶs OK to embrace your pink and sparkly side and be feminine, but it91Ƶs also more important what you do than what you look like,91Ƶ she said.
91ƵThat91Ƶs the part about wearing your pants. It91Ƶs OK to be a princess, but sometimes you91Ƶve got to put your pants on and get things done.91Ƶ
Atomic Cartoons is now producing a 91ƵPrincesses Wear Pants91Ƶ animated series that follows the adventures of courageous go-getter 91Ƶ and occasional trouser-wearer 91Ƶ Princess Penelope Pineapple. Drew Barrymore91Ƶs Flower Films is among the executive producers.
RELATED: Girls face sexism as early as 10 years old: Girl Guides poll
It91Ƶs the latest achievement for Atomic Cartoons, which Twiner McCarron has helmed since 2016 and helped grow to 450 staff from 20. She recently also became CEO of Thunderbird Entertainment, which produced 91ƵBlade Runner 204991Ƶ and 91ƵKim91Ƶs Convenience.91Ƶ
The theme of 91ƵPrincesses Wear Pants91Ƶ resonated with her as a female leader in an industry where men still dominate in top positions. She91Ƶs an active member of Women in Animation, which aims to increase female representation in the business.
She advises young women: 91ƵIf a new door of responsibility opens, just try and walk through it. What91Ƶs the worst thing that could happen? It doesn91Ƶt work out? That91Ƶs OK, you pick yourself up and you do something else.91Ƶ
Atomic Cartoons is based in a sprawling mural-covered building in east Vancouver. The city is a 91Ƶhotspot91Ƶ for visual effects and animation, said Twiner McCarron, sitting in her tiny office adorned with Halloween decorations.
Vancouver is a world leader with about 60 visual effects and animation studios. And Netflix and other streaming services have boosted demand for content, helping British Columbia become Canada91Ƶs top spot for film and TV production last year, according to figures from the Canadian Media Producers Association.
91ƵThere91Ƶs so much of a need for content because people also consume it so quickly,91Ƶ said Twiner McCarron. 91ƵBefore, as it applies to animation, you were vying for those five primetime spots on Saturday morning, so it was much more competitive.91Ƶ
Now, she said, children91Ƶs programming has not only become more ubiquitous, it91Ƶs also gotten faster-paced. Disney91Ƶs 91ƵBambi,91Ƶ a favourite of hers when she was growing up, nearly put her kids to sleep, she said.
91ƵThe cutting is a lot faster. We used to do a 22-minute show and 325 shots seemed like a lot. Now we91Ƶll do a 22-minute show with 500 shots,91Ƶ she said, adding that episodes lasting seven or 11 minutes are becoming common too.
While Vancouver91Ƶs industry is booming, the city has a well-documented downside: wildly unaffordable housing. Atomic Cartoons is set to open its next office in Ottawa, a more attractive locale to young employees who want to lay down roots and start families.
91ƵWhere do young people want to be and thrive? Vancouver91Ƶs hard, as we all know,91Ƶ Twiner McCarron said. 91ƵIt91Ƶs an expensive city. Ottawa has art, culture, politics, it91Ƶs the capital of Canada, great schools and it91Ƶs affordable still.91Ƶ
Looking ahead, the CEO plans to continue to find great books to transform into shows. She often chats with librarians to find out what kids are reading, and recently inked a deal to turn Max Brallier91Ƶs 91ƵEerie Elementary91Ƶ into a live-action show.
She aims to create content that makes the world a better place 91Ƶ even in small ways.
91ƵWhat91Ƶs the value of my work? We are essentially helping parents cook dinner quietly,91Ƶ she said with a laugh. 91ƵBut at least they can put some stuff on that91Ƶs quality and 91Ƶ has good values and messaging.91Ƶ
Laura Kane, The Canadian Press
Like us on and follow us on .