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Ethical consumerism important through the COVID-19 pandemic: expert

91Ƶ91Ƶ When we talk about extreme overstocking behaviour, that is problematic91Ƶ said marketing researcher
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Meat shelves were empty at the Save On Foods on Monday afternoon. (Connor Trembley - 91Ƶ)

Fear-based consumerism is emptying shelves in the Okanagan and across the province as some people have begun stockpiling goods due to the COVID-19 pandemic.

That91Ƶs according to Eric Li, a UBC Okanagan researcher who studies market trends and human reactions to them.

Despite assurances from the provincial government that there will be no shortage of goods, Li said 91Ƶpanic buying91Ƶ is leading to several issues in terms of availability and affordability.

91ƵHaving five years of stock at home is not reasonable 91Ƶ and it might not be ethical,91Ƶ he said.

Li recalled a similar panic during Japan91Ƶs 2011 nuclear meltdown in Fukushima. Rampant false rumours spread on social media lauding salt as a cure to radiation poison, Li said. Soon enough, the shelves were empty, much like Okanagan grocery stores are now.

91ƵIncidents like this create panic among consumers,91Ƶ he said. 91ƵThey worry about if all the shops shut down or the supply chain shuts down.91Ƶ

That over-consumerism, as Li sees it, is much the same now as it was in Japan91Ƶs 2011 disaster.

The shelves of B.C. grocery stores are being cleared of essential goods: toilet paper, canned foods, cleaning supplies and even meats. Medical supplies have also been hard to get ahold of over the past few months with shops quickly selling out of masks and hand sanitizer.

Social media, with an even stronger grip on people91Ƶs attention now than in 2011, certainly isn91Ƶt helping either.

Li said people should think critically about the information 91Ƶ and potential misinformation 91Ƶ they consume related to COVID-19.

91ƵA lot of us who are being greedy have the capability to analyze the reliability of that information,91Ƶ he said. 91Ƶ91ƵIs that really true? Is that really (in my location)?91Ƶ

With the mass-information coming in showing panic and quarantine across the world, it91Ƶs natural to want to buy a little bit extra but everybody needs to have the opportunity to stock up, said Li.

91ƵPeople want to protect themselves and that91Ƶs a very reasonable move,91Ƶ said Li. 91ƵBut when we talk about extreme overstocking behaviour, that is problematic.91Ƶ

And that problem shows itself, Li said, in the emergence of a black market, full of people capitalizing on the chaos, selling toilet paper and other goods at incredibly inflated prices.

This limits availability, resulting in some people not being able to get their hands on a single square of toilet paper.

If grocery stores aren91Ƶt able to maintain stock, black market items could become a hot commodity, with prices Li estimates could be ten-fold what they are now.

READ MORE: Don91Ƶt flush disinfecting wipes down the toilet: City of Kelowna

READ MORE: Kelowna International Airport expects traffic volume to drop by 50 per cent



michael.rodriguez@kelownacapnews.com

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