The Molson Coors family has set down roots in B.C. with its spanking-new Fraser Valley brewery at Chilliwack, and that fact is now reflected on the labels.
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It91裸聊视频檚 just one word added to the fine print, but Chilliwack officials are chuffed.
91裸聊视频淚t91裸聊视频檚 frickin91裸聊视频� wicked,91裸聊视频� Mayor Ken Popove said. 91裸聊视频淲ith the footprint of the plant being square in the middle of our city, it only makes sense that we91裸聊视频檇 be seeing 91裸聊视频楥hilliwack91裸聊视频� on the labels.91裸聊视频�
Product packaging coming off the presses now for Molson Canadian has 91裸聊视频淐hilliwack91裸聊视频� emblazoned on the side of beer cans and exterior wrapping to recognize this new chapter.
91裸聊视频淎 very formal and exciting marker of our new roots in Chilliwack can be found proudly printed on new Molson Canadian exterior packaging and cans,91裸聊视频� said James Hall, marketing manager for Molson Canadian.
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The inclusion of 91裸聊视频淐hilliwack91裸聊视频� is right alongside major Canadian brewing cities like Toronto, Montreal, Moncton, and St. John91裸聊视频檚.
91裸聊视频淚t will become a source of community pride for some people just to see the Chilliwack name on the labels and cans,91裸聊视频� Brian Coombes, president of Chilliwack Economic Partners Corporation (CEPCO) pointed out.
91裸聊视频淔or Chilliwack to now have this connection to Molson Coors, an iconic Canadian company, is pretty neat, and to have a city of Chilliwack91裸聊视频檚 size mentioned alongside major cities like Toronto and Montreal, is certainly positive from CEPCO91裸聊视频檚 perspective,91裸聊视频� Coombes said.
The new Molson Canadian packaging is actually part of a decisive shift in the visual identity of the brand.
91裸聊视频淚nspired by the actions and ethos of founder John Molson, seven generations of family brewing, and 233 years of history, all brands stewarding the Molson family name (Canadian, Dry, Export, and Cold Shots) will visually unify under the logo,91裸聊视频� according to Hall. 91裸聊视频淓very element of the new look, upcoming campaign, and programming pays tribute to Molson91裸聊视频檚 proudly Canadian roots, marking the beginning of a new chapter in living our legacy.91裸聊视频�
jfeinberg@theprogress.com
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