The provincial government has unveiled a $150,000 marketing campaign to promote wine and food tourism, says Tourism, Arts and Culture Minister Lisa Beare.
91裸聊视频淥ur government is launching a new $150,000 campaign to promote wine and food tourism to immediately address challenges faced by B.C. tourism in our wine regions. My new tourism engagement council will provide advice, so that together we can create a stronger tourism industry.91裸聊视频�
Beare made the announcements Friday at the 2018 B.C. Tourism Industry Conference in Kelowna. Hundreds of tourism businesses and associations from throughout B.C. gathered in the Okanagan this week to learn from experts and each other about key issues, challenges and best practices in the industry.
She also revealed the creation of a Tourism Engagement Council, which will act as a broad-based advisory group, representing a diverse range of industry experts from across the tourism sector.
The council will provide an industry voice for advice on tourism policy, and help shape the development and implementation of a new tourism strategy for B.C. to be announced this spring.
91裸聊视频淪wift and meaningful action must be taken to support the thousands of British Columbians who rely on tourism for jobs that pay their bills and support their families,91裸聊视频� said Beare, the MLA for the Lower Mainland riding of Maple Ridge-Pitt Meadows.
Related: Tourism strategy embraces digital
The province91裸聊视频檚 tourism marketing agency, Destination BC, is collaborating with regional partners and tourism operators to launch two wine and culinary tourism campaigns.
The first campaign, beginning this month, encourages British Columbians to make visiting wine country a part of their vacation plans this year. A second campaign rolls out in May, targeting international tourists with invitations to visit B.C.91裸聊视频檚 world-class wine and culinary destinations.
Beare added the province91裸聊视频檚 new tourism strategy will address issues such as promotion of Indigenous tourism, affordable housing for seasonal workers, expanding access to Internet service in rural communities and further develop domestic travel access options.
91裸聊视频淭ourism is a way of life for British Columbians,91裸聊视频� said Beare, reflecting on the opportunities the tourism industry can seize working with the provincial government to create jobs and grow our economy.
91裸聊视频淚t91裸聊视频檚 great to see the minister91裸聊视频檚 support for B.C. wineries through these campaigns,91裸聊视频� said Miles Prodan, president and CEO of the B.C. Wine Institute.
91裸聊视频淎s the province91裸聊视频檚 lead wine-industry trade organization, the B.C. Wine Institute has been working in close partnership with Destination BC to develop and deliver a B.C. wine and food tourism strategy, and this additional support will strengthen our efforts.91裸聊视频�
As for the tourism engagement council, Beare said her ministry is looking for representatives from arts, sports and other areas that contribute to B.C.91裸聊视频檚 tourism vitality.
The ministry is encouraging British Columbians who are interested in participating on the council to put their names forward. Applications for membership are available online at .
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