Zipping down the Island Highway on the way to my Grade 1 reunion (yes, I91裸聊视频檝e learned that is a 91裸聊视频榯hing91裸聊视频�), I happened upon a sign that caused me to look twice.

91裸聊视频淪mall Town. Big Experience.91裸聊视频� read the words on the approach to the City of Duncan. At just under 5,000 people, Duncan is Canada91裸聊视频檚 smallest city, proclaims its friendly mayor, Michelle Staples.

Duncan went through a branding process in 2016, explains Ian Locke, executive director of the Downtown Duncan Business Improvement Association. Although it took place before his time, he says the BIA and the city split the cost. He describes it as a well-done branding package, with logos and all the elements the BIA needs in-house when it91裸聊视频檚 doing different campaigns. He said the brand is 91裸聊视频榮ynced,91裸聊视频� matching the banners that were put up around town.

The main slogan is: 91裸聊视频淪mall. In a big way.91裸聊视频� But the theme is varied in keeping with the event or promotion.

91裸聊视频淪mall Town. Big Taste.91裸聊视频� 91裸聊视频淪mall Town. Big Art.91裸聊视频� 91裸聊视频淪mall Town. Big Fun.91裸聊视频� 91裸聊视频淪mall Town. Big Finds.91裸聊视频� 91裸聊视频淪mall Town. Big Style.91裸聊视频�

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The sign gave me pause because Salmon Arm91裸聊视频檚 new brand, derived from its recent branding process (through a different marketing company than Duncan91裸聊视频檚), is 91裸聊视频淪mall City, Big Ideas.91裸聊视频�

Mayor Staples agrees Duncan91裸聊视频檚 brand has been successful. It91裸聊视频檚 been versatile, allowing the community to showcase a variety of attributes.

91裸聊视频淲e have fun with it 91裸聊视频� everyone can adapt it to what they91裸聊视频檙e working with.91裸聊视频�

And she91裸聊视频檚 pleased Salmon Arm91裸聊视频檚 is similar and hopes it will be similarly successful.

Staples reveals that she lived in Sicamous for her first three or four years and her family came back to the Shuswap regularly to visit. Her father taught in the school district. She wonders aloud about some kind of collaboration.

91裸聊视频淲e have sister cities between countries 91裸聊视频� maybe we could have one in B.C.,91裸聊视频� she says, adding she might talk to Salmon Arm91裸聊视频檚 mayor one day.

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Lana Fitt, Salmon Arm91裸聊视频檚 economic development manager, says she has seen variations of the brand, but none exactly like Salmon Arm91裸聊视频檚. It refers to small city living 91裸聊视频� a short commute, low crime rate 91裸聊视频� matched with larger urban centre amenities such as an abundance of talent in the arts, technology and more.

While there may not be another community with the Small City, Big Ideas brand, it91裸聊视频檚 a popular title for articles and forums online. And if the city were ever to entertain the idea of another sister city, we could also look to our kilt-clad friends to the east. According to the Internet, the logo of Perth, Scotland is Small City, Big Personality.

It just goes to show: Small City, Small World.

marthawickett@saobserver.net
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