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Lululemon to outfit Canadian Olympic, Paralympic athletes through 2028 Games

Lululemon will provide Team Canada with clothing and accessories from 2022 until 2028
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Canadian Olympic Committee Chief Executive Officer David Shoemaker in Toronto on Monday July 5, 2021. THE CANADIAN PRESS/Frank Gunn

Canada91裸聊视频檚 Olympic and Paralympic athletes will be clad in Lululemon as they climb the podium in Beijing next year.

The Vancouver-based athletic company has signed on to become the official outfitter of Team Canada starting with the 2022 Winter Olympics. The deal will last through the 2028 Summer Games in Los Angeles.

David Shoemaker, CEO of the Canadian Olympic Committee, said he91裸聊视频檚 91裸聊视频済iddy91裸聊视频 about the partnership because of Lululemon91裸聊视频檚 91裸聊视频渁thlete-centric91裸聊视频 approach to clothing.

91裸聊视频淎t its core, we believe in Lululemon and what they can do for the future of the Canadian Olympic and Canadian Paralympic movements,91裸聊视频 he said. 91裸聊视频淚t91裸聊视频檚 not lost on us that they are an icon, that Lululemon is an incredible Canadian success story, an industry leader.91裸聊视频

Lululemon will provide athletes, coaches and other members of Team Canada with clothing and accessories for the opening and closing ceremonies, medal ceremonies, and to wear around the athletes91裸聊视频 village.

A teaser video for the collection juxtaposes close-up shots of marbled fabric with moving water, and of a textured material with a rugged landscape. Snippets flash of several athletes, including Toronto Maple Leafs captain John Tavares and bobsledder Dawn Richardson Wilson, modelling the pieces before the words 91裸聊视频淔eel Canada91裸聊视频 appear on the screen.

Karen O91裸聊视频橬eill, CEO of the Canadian Paralympic Committee, said Lululemon did a lot of research into the specific needs of Paralympic athletes, looking at everything from pocket placement to heat management.

91裸聊视频淚t can be as simple as an enlarged tab on a zipper for someone who might have challenges with mobility or locomotor,91裸聊视频 she said.

Lululemon CEO Calvin McDonald said he hopes Canada will be 91裸聊视频渢he best-dressed team at the Olympics.91裸聊视频

91裸聊视频淚 think starting with Winter Games has been a wonderful opportunity for us to showcase a lot of our unique innovation over science and feel and how the athlete will feel, and how the layers work,91裸聊视频 he said.

Shoemaker sees one potential problem with the partnership, though.

91裸聊视频淎thletes routinely trade items at the conclusion of Games and I don91裸聊视频檛 think there91裸聊视频檚 a single Canadian athlete that91裸聊视频檚 going to be willing to give up any of this stuff,91裸聊视频 he said with a laugh.

Part of the Team Canada collection was released Thursday, including the 91裸聊视频渇uture legacy bag.91裸聊视频 The oval cross-body bag features an embroidered maple leaf and 91裸聊视频淐anada91裸聊视频 repeatedly printed across the strap. Partial proceeds from its sales will go to the Canadian Olympic Foundation and Paralympic Foundation of Canada.

The full collection is set to be unveiled in Toronto on Oct. 26.

91裸聊视频淭o say I91裸聊视频檓 excited about the kit for 2022-28 is an understatement,91裸聊视频 O91裸聊视频橬eill said. 91裸聊视频淢ore importantly, I91裸聊视频檓 excited about what (Lululemon, the Canadian Olympic Committee and Canadian Paralympic Committee) can do together to move the bar for our country, our communities using sport as a platform.91裸聊视频

91裸聊视频擥emma Karstens-Smith, The Canadian Press





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