91Ƶ

Skip to content

Elon Musk wants to turn tweets into 91ƵX91Ƶs91Ƶ, but changing language not so simple

91ƵLanguage has always come from the people that use it on a day-to-day basis91Ƶ
33430833_web1_2023072701074-64c1fb1271f226a3857394cejpeg

Elon Musk may want to send 91Ƶtweet91Ƶ back to the birds, but the ubiquitous term for posting on the site is here to stay 91Ƶ at least for now.

For one, the word is still plastered all over the site formerly known as Twitter. Write a post, you still need to press a blue button that says 91Ƶtweet91Ƶ to publish it. To repost it, you still tap 91Ƶretweet.91Ƶ

But it91Ƶs more than that.

With 91Ƶtweets,91Ƶ in just a few years something few companies have done in a lifetime: It became a verb and implanted itself into the lexicon of America and the world. takes more than a top-down declaration, even if it is from the owner of Twitter-turned-X, who also happens to be one of the world91Ƶs richest men.

91ƵLanguage has always come from the people that use it on a day-to-day basis. And it can91Ƶt be controlled, it can91Ƶt be created, it can91Ƶt be morphed. You don91Ƶt get to decide it,91Ƶ said Nick Bilton, the author of 91ƵHatching Twitter: A True Story of Money, Power, Friendship, and Betrayal91Ƶ about Twitter91Ƶs origins.

Twitter didn91Ƶt start out as Twitter. It was 91Ƶtwttr91Ƶ 91Ƶ without vowels, which was the trend in 2006 when the platform launched and SMS texting was wildly popular. The iPhone only came out in 2007.

Twitter co-founder Evan Williams 91Ƶwent one day and purchased the vowels, two vowels for essentially $7,500 each,91Ƶ when he bought the URL for twitter.com from a bird enthusiast, Bilton said.

At the beginning, people didn91Ƶt 91Ƶtweet91Ƶ 91Ƶ it was 91ƵI91Ƶm going to twitter this,91Ƶ Bilton recalled. But 91Ƶtwittered91Ƶ doesn91Ƶt roll off the tongue and 91Ƶtweet91Ƶ soon took over, first in the Twitter office, then San Francisco, then everywhere.

We91Ƶve been . World leaders, celebrities and athletes, dissidents in repressive regimes, , sex workers and religious icons, meme queens and actual queens. Former President Donald Trump91Ƶs incendiary use of the bird app quickly punted 91Ƶtweet91Ƶ into near-constant headlines during his presidency. People who never signed up for Twitter knew what the word meant.

For now, we still tweet, retweet and quote tweet, and sometimes 91Ƶ perhaps not often enough 91Ƶ delete tweets. News sites embed tweets in their stories and TV programs scroll them. No other social network has a word for posting that91Ƶs entered the vernacular like 91Ƶtweet91Ƶ 91Ƶ though Google did the same for 91Ƶgoogling.91Ƶ

The Oxford English Dictionary added 91Ƶtweet91Ƶ in 2011. Merriam-Webster followed in 2013. The Associated Press Stylebook entered it in 2010.

91ƵGetting into the dictionary is an indication that people are already using it,91Ƶ said Jack Lynch, a Rutgers University English professor who studies the history of language. 91ƵDictionaries are usually pretty tentative or cautious about letting new words in, especially for new phenomena, because they don91Ƶt want things to be just a flash in the pan.91Ƶ

As Twitter grew into a global communications platform and struggled with misinformation, trolls and hate speech, its friendly brand image remained. The blue bird icon evokes a smile, like the Amazon up-turned-arrow smile 91Ƶ in contrast to the X that Musk has imposed.

Martin Grasser was two years out of art school when Twitter hired him for the logo redesign in 2011. His wasn91Ƶt the first bird logo for Twitter, but it would be the most enduring.

91ƵThey knew they wanted a bird. So we weren91Ƶt starting completely over, but they wanted it to be on par with Apple and Nike. That was really the brief,91Ƶ he said.

Twitter launched Grasser91Ƶs design in May 2012; the company went public on Wall Street later that year.

One early in-house design shown to Grasser looked like 91Ƶa flying goose with a tail. It looked kind of like a dragon. It was crazy,91Ƶ he said. Jack Dorsey, another co-founder (and twice-CEO) wanted something simpler.

The bird represented a vision of Twitter as a friendly place 91Ƶwhere everyone can weigh in and chat,91Ƶ Grasser said.

91ƵThe round form evokes a sense of optimism, the bird even being sort of turned upward, as corny as that sounds, I think is different than a bird flying down or flat,91Ƶ he said. 91ƵWe wanted to give it this idea of like soaring.91Ƶ

The word 91ƵTwitter91Ƶ itself is playful, as is 91Ƶtweet.91Ƶ This was no accident, Bilton said.

Other names that floated as the platform started out included 91ƵStatus91Ƶ and 91ƵFriend Stalker.91Ƶ

It was Noah Glass, another co-founder who never quite got the credit he deserved for his role in hatching Twitter, who had the winning idea.

Glass, Bilton said, 91Ƶhad been thinking about like heartbeats and emotions. He was going through a divorce and he literally went through the dictionary word by word until he came across the word twitter. And he just knew instantly that was it.91Ƶ

91ƵHe was one of the four founders who had the emotional intelligence to be able to understand that this was about connecting with humans,91Ƶ Bilton said. 91ƵIt was inviting, it was emotional. It was about connecting with humans and your friends and your loved ones.91Ƶ

Musk began his quest erasing Twitter91Ƶs corporate culture and image in favor of his own vision as soon as he in October 2022. He lost three-quarters of the company91Ƶs staff through firings, layoffs and voluntary departures, auctioned off furniture and décor, and upended policies on hate speech and misinformation. The rebranding to X was no surprise.

Twitter91Ƶs rebranding is rooted in ambition that Musk began to pursue nearly a quarter century ago after he sold his first startup, Zip2, to Compaq Computer. He set out to create a one-stop digital shop for finance called X.com 91Ƶ an 91Ƶeverything91Ƶ service that would provide bank accounts, process payments, make loans and handle investments.

He has not given up on the dream. Twitter is now X, falling in line with Musk91Ƶs other X-named brands, SpaceX and Tesla91Ƶs Model X. Not to mention his young son, whom he calls 91ƵX.91Ƶ

His goal for X is to turn it into an 91Ƶeverything91Ƶ app 91Ƶ for video, photos, messaging, payments and other services, although he has given few details. For now, X.com is still, essentially Twitter.com, even as the blue bird and other playful tidbits start to disappear.

91ƵThere used to be a saying inside Twitter that Twitter was the company that couldn91Ƶt kill itself. I think that still rings true, whether it91Ƶs called Twitter or X,91Ƶ Bilton said.

91ƵI think that it91Ƶs kind of become a fabric of society. And even Elon Musk may not be able to break it.91Ƶ

READ ALSO:

READ ALSO:





(or

91Ƶ

) document.head.appendChild(flippScript); window.flippxp = window.flippxp || {run: []}; window.flippxp.run.push(function() { window.flippxp.registerSlot("#flipp-ux-slot-ssdaw212", "Black Press Media Standard", 1281409, [312035]); }); }