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North Okanagan man Rolls Up new Volkswagen with Tim Hortons coffee

91ƵI thought it was a joke. I had to call my wife to come and verify that it was actually real91Ƶ

Armstrong91Ƶs Marty Eckert goes to his local Tim Hortons every day, and his faithful patronage has paid off in a big way.

Eckert was sitting at home on his couch one night in March when he realized he had 16 91Ƶrolls91Ƶ on his Tim Hortons app from the Roll Up the Rim to Win contest.

91ƵI was flipping away going through them and won a few coffees, and on the final one I won the car,91Ƶ he said.

91ƵI thought it was a joke. I had to call my wife to come and verify that it was actually real.91Ƶ

Eckert is the winner of a 2023 fully loaded Volkswagen Taos Highline, one of 15 given away through the ever-popular Tim Hortons contest in Canada this year.

He and his family met with members of Vernon Volkswagen and Tim Hortons staff to receive the keys to his new ride outside the Armstrong Tim Hortons Wednesday morning, May 31.

He said he checked out the car beforehand, and 91Ƶit91Ƶs real nice.91Ƶ

Eckert isn91Ƶt sure what he91Ƶll do with the vehicle yet 91Ƶ all he knows is it91Ƶs a pretty nice 91Ƶbonus91Ƶ for a cup of coffee.

Angela Sparrow, financial services manager with Vernon Volkswagen, said Eckert91Ƶs new vehicle has about a $40,000 value, and it91Ƶs one of the more popular models on their lot.

91ƵLet91Ƶs put it this way 91Ƶ I don91Ƶt have any,91Ƶ she said. 91ƵThey sell out the minute they hit my lot.91Ƶ

Handing the keys to Eckert was particularly rewarding for Sparrow; they91Ƶve known each other for about 30 years.

91ƵI grew up in Armstrong 91Ƶ I lived down the road from them,91Ƶ she laughed. 91ƵAnd Marty came to me in March and showed me the email that he got from Volkswagen about winning and it was quite overwhelming.

91ƵI91Ƶm just so excited for the Eckert family, it couldn91Ƶt have happened to a greater family, and I think it91Ƶs fantastic for Armstrong.91Ƶ

Matt Moore, chief operating officer for Tim Hortons Canada, happened to be in the area on the morning of the key hand-off before heading to Calgary on a tour to talk with franchise owners. He was glad to be able to help Eckert celebrate.

91ƵIt91Ƶs amazing, the brand is special, the Roll Up, obviously it91Ƶs iconic, it91Ƶs been around for decades,91Ƶ said Moore, who before becoming COO was part of Tim Hortons digital team and played a role in migrating the Roll Up contest from paper cups to the app.

91ƵIt91Ƶs great to celebrate it, the program91Ƶs exciting and I can91Ƶt wait to see more winners next year as well.91Ƶ

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Brendan Shykora
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Brendan Shykora

About the Author: Brendan Shykora

I started at the Morning Star as a carrier at the age of 8. In 2019 graduated from the Master of Journalism program at Carleton University.
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